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DTSTART;TZID=America/Toronto:20230419T100000
DTEND;TZID=America/Toronto:20230419T110000
DTSTAMP:20260414T062256
CREATED:20230327T183413Z
LAST-MODIFIED:20230327T183415Z
UID:5132-1681898400-1681902000@investinhamilton.ca
SUMMARY:Marketing Essentials for Small Business 101
DESCRIPTION:Delivery: Online (via WebEx) \n\n\n\nAbout this event\n\n\n\nFor any new business\, growing your customer base is your top priority. Marketing is a critical piece of being found by your target audience\, converting those prospects to customers\, and keeping customers over the long term. This webinar will give you an introduction to the tips and tools you need to get your marketing started on the right foot. By the end of the presentation\, you will have everything you need to establish your brand\, identify and reach your target audience\, get your small business found by your prospects\, and drive new sales through the groundwork of establishing your small business’s marketing presence. \n\n\n\nWhat you will learn: \n\n\n\n\nHave I clearly defined my brand purpose?\n\n\n\nWhat is a core value proposition?\n\n\n\nHow do I know who my customers are and how do I reach them?\n\n\n\nHow do I get my small business noticed on Google?\n\n\n\nHow do I create effective paid digital and social ads?\n\n\n\nWhat digital presence can I establish for my brand?\n\n\n\nIs my website as effective as it needs to be?\n\n\n\nWhat social platforms should I leverage? How do I effectively engage on social media?\n\n\n\nWhat non-digital marketing channels should I consider?\n\n\n\nWhere can my small business be found?\n\n\n\nHow do I grow loyalty from existing customers?\n\n\n\nWhat tools and resources can I use today to help market & advertise my small business?\n\n\n\n\nJoin us to learn about marketing and advertising for your small business. \n\n\n\nSpeaker Bio:\n\n\n\nThis session will be presented by Vicki Waschkowski\, founder of Hook Marketing. \n\n\n\nHook Marketing is a boutique agency offering customized support to small and mid-sized businesses\, across all aspects of strategic planning\, branding\, website development\, digital marketing\, social media management\, and more. \n\n\n\nVicki is also a marketing professor at Mohawk College\, a post-grad social media professor at Seneca\, and a Chartered Marketer curriculum developer & instructor for the Canadian Marketing Association. \n\n\n\nVicki’s experience has spanned over 20 years\, on the leadership teams of some of Canada’s biggest marketing agencies and corporate franchises. She effectively applies big-agency and corporate insights to small business setup and success. \n\n\n\nIf you require accommodation\, please notify us by email at least 4 weeks before the event date at etoronto@toronto.ca. To cancel the accommodation\, we require 5 business days’ notice before the event date.
URL:https://investinhamilton.ca/hamilton-business-centre/event/marketing-essentials-for-small-business-101/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230420T120000
DTEND;TZID=America/Toronto:20230420T130000
DTSTAMP:20260414T062256
CREATED:20230321T143328Z
LAST-MODIFIED:20230328T181430Z
UID:5007-1681992000-1681995600@investinhamilton.ca
SUMMARY:Customer Relationship Management (CRM) 101: Streamline and Optimize Your Customer Experience Strategy
DESCRIPTION:Delivery: Online (via ZOOM) \n\n\n\nCustomer Relationship Management (CRM) platforms are powerful systems that connect all the data about your leads and customers to help supercharge your marketing and sales activities.\n\n\n\nA CRM can record and analyzes all the activity between a business and its contacts to improve customer service\, drive sales\, and increase revenue. \n\n\n\nIn this session designed for business owners and entrepreneurs\, you’ll learn CRM fundamentals as well as how implementing a system for your business can help better target\, nurture\, and engage prospective and existing customers \n\n\n\nHosted by the Hamilton Digital Main Street Digital Service Squad\, join marketing strategist and owner of Greenlight Content Vanessa Green for a 1-hour session on the benefits of implementing a CRM system for your small business. \n\n\n\nWhat you’ll learn in this session: \n\n\n\n\nThe value a CRM provides to businesses\n\n\n\nHow to use CRM data to improve your marketing and sales activities\n\n\n\nHow a CRM can help target and convert leads\n\n\n\nWhat different systems are available (including free options)\n\n\n\nHow to get implement a CRM for your business\n\n\n\nHow a CRM works (including a live demo) \n\n\n\n\n*** Registration is required. A Zoom link will be emailed to all registrants prior to the session. \n\n\n\nIf you are unable to attend\, please cancel your registration via email or call 905-540-6400. \n\n\n\nThank you.
URL:https://investinhamilton.ca/hamilton-business-centre/event/customer-relationship-management-crm-101-streamline-and-optimize-your-customer-experience-strategy-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230421T093000
DTEND;TZID=America/Toronto:20230421T110000
DTSTAMP:20260414T062256
CREATED:20230327T182436Z
LAST-MODIFIED:20230327T182438Z
UID:5130-1682069400-1682074800@investinhamilton.ca
SUMMARY:WSIB: Laws & Regulations for Small Businesses
DESCRIPTION:Delivery: Online (via ZOOM) \n\n\n\nAbout this event:\n\n\n\nWorkplace injuries are an important issue and can be costly for small business. Many employers do not understand their Health and Safety responsibilities and legal obligations. \n\n\n\nPlease join Enterprise Toronto in this free webinar provided by Workplace Safety and Insurance Board\, Health and Safety Excellence Program Consultant Lesia Conneely who will explain how to keep your workplace healthy and safe and in compliance with health and safety laws. \n\n\n\nIf you require accommodation\, please notify us by email at least 4 weeks before the event date at etoronto@toronto.ca. To cancel the accommodation\, we require 5 business days’ notice before the event date.
URL:https://investinhamilton.ca/hamilton-business-centre/event/wsib-laws-regulations-for-small-businesses/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230421T180000
DTEND;TZID=America/Toronto:20230421T193000
DTSTAMP:20260414T062256
CREATED:20230321T152152Z
LAST-MODIFIED:20230321T152153Z
UID:5018-1682100000-1682105400@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-23/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230424T133000
DTEND;TZID=America/Toronto:20230424T150000
DTSTAMP:20260414T062256
CREATED:20230321T150750Z
LAST-MODIFIED:20230321T150837Z
UID:5015-1682343000-1682348400@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-20/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230425T100000
DTEND;TZID=America/Toronto:20230425T110000
DTSTAMP:20260414T062256
CREATED:20230327T182912Z
LAST-MODIFIED:20230327T183000Z
UID:5131-1682416800-1682420400@investinhamilton.ca
SUMMARY:How to Do Business with the Government of Canada
DESCRIPTION:Delivery: Online (via WebEx) \n\n\n\nAbout this event:\n\n\n\nThe Government of Canada purchases $22 billion of goods and services each year. This webinar provides key information about how to sell to the Government of Canada that will help you learn how to: \n\n\n\n\nFind out whether the Government of Canada buys your goods or service\n\n\n\nUnderstand the contracting process\n\n\n\nRegister in supplier databases\n\n\n\nBuild networks and promote your business\n\n\n\nSearch for opportunities\n\n\n\nTake advantage of the procurement information on Buyandsell.gc.ca\n\n\n\nUnderstand the security clearance process\n\n\n\nBid on opportunities\n\n\n\n\nThe focus of this session will be on supporting diverse and underrepresented equity-deserving businesses and highlighting emerging opportunities through federal and community programs and services. \n\n\n\nJoin us to learn how to do business with the Government of Canada. \n\n\n\nSpeaker Bio:\n\n\n\nThe speakers are from Procurement Assistance Canada – Ontario Region (PAC-OR). They deliver seminars that assist and inform suppliers on how to do business with the Government of Canada\, how to navigate the federal procurement system\, and how to utilize www.buyandsell.gc.ca and canadabuys.canada.ca\, the federal procurement websites. \n\n\n\nProcurement Assistance Canada (PAC) – Ontario Region was established in August 2006 within Public Services and Procurement Canada to support the Government of Canada’s commitment to a procurement system open to small and medium and regionally based businesses. PAC’s mandate is to ensure fairness\, openness\, and transparency in federal government procurement. \n\n\n\nIf you require accommodation\, please notify us by email at least 4 weeks before the event date at etoronto@toronto.ca. To cancel the accommodation\, we require 5 business days’ notice before the event date.
URL:https://investinhamilton.ca/hamilton-business-centre/event/how-to-do-business-with-the-government-of-canada/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230425T190000
DTEND;TZID=America/Toronto:20230425T203000
DTSTAMP:20260414T062256
CREATED:20230321T144545Z
LAST-MODIFIED:20230321T144625Z
UID:5009-1682449200-1682454600@investinhamilton.ca
SUMMARY:How to Create Captivating Videos for Social Media (Webinar)
DESCRIPTION:Delivery: Online (via ZOOM) \n\n\n\nAs social media continues to play a crucial role in connecting businesses with their target audience\, creating captivating video content has become more important than ever. In this beginner-level webinar\, you’ll learn the ins and outs of creating compelling videos for platforms such as Instagram Reels and TikTok\, with a focus on using smartphones as your main tool. You’ll discover editing techniques and tips\, and walk away with the knowledge and inspiration to make your videos stand out and effectively connect with your audience on social media. \n\n\n\nYou’ll learn: \n\n\n\n\nWhy posting to Instagram Reels and TikTok boosts your discoverability\n\n\n\nHow to capture great video using just a smartphone\n\n\n\nThe best software and apps for editing your videos\n\n\n\nCreative ideas for making your videos unique and eye-catching\n\n\n\nWhat’s possible in video content creation\, by looking at inspiring examples\n\n\n\nStrategies for promoting your videos effectively on social media\n\n\n\n\nThis workshop is a free online webinar for small businesses in Ontario. Participate online for free\, using your preferred device (laptop\, smartphone or tablet). All you need is a fast internet connection and free webinar software. Download details will be provided after registration. \n\n\n\nWebinars will be recorded and made available to all registrants. \n\n\n\nEveryone who registers for this webinar will be entered into a draw to win a free eBook copy of See You on the Internet: Building Your Small Business with Digital Marketing. The winners will be chosen at random and announced during the workshop\, and you have to be in attendance to claim your prize.
URL:https://investinhamilton.ca/hamilton-business-centre/event/how-to-create-captivating-videos-for-social-media-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230426T120000
DTEND;TZID=America/Toronto:20230426T130000
DTSTAMP:20260414T062256
CREATED:20220729T143807Z
LAST-MODIFIED:20230328T183715Z
UID:4160-1682510400-1682514000@investinhamilton.ca
SUMMARY:How to Master Email Marketing for Your Small Business (Webinar)
DESCRIPTION:Delivery: Online (via ZOOM) \n\n\n\nEmail marketing is an underused but incredibly valuable marketing tool for small businesses. In fact\, it has the highest return on investment (ROI) of any form of marketing\, earning owners an average of $36 for every $1 spent. \n\n\n\nA solid email marketing strategy can help build brand awareness\, boost traffic to your website and increase sales. From newsletters to promotional emails\, there are proven techniques and strategies you can use to create killer emails for your business.  \n\n\n\nIn this session designed for business owners and entrepreneurs\, you’ll discover how to integrate email marketing into your overall marketing strategy and deliver real value for your organization. Hosted by the Hamilton Digital Main Street Digital Service Squad\, join email marketer\, content strategist\, and owner of Greenlight Content Vanessa Green for a 1-hour session on using email marketing to drive your business forward. In this session\, you’ll learn how to: \n\n\n\n\nCreate and build a clean and opted-in email list \n\n\n\nUse segmentation and personalization to increase engagement \n\n\n\nCraft the perfect subject line \n\n\n\nWrite copy and design high-impact emails \n\n\n\nOptimize your email performance\n\n\n\n\nPlus\, we’ll take a look at some of the most popular email marketing platforms on the market\, so you can decide which one is right for you. \n\n\n\n*** Registration is required. A Zoom link will be emailed to all registrants prior to the session. \n\n\n\nThe session will begin promptly at 12:00 pm. \n\n\n\nIf you are unable to attend\, please cancel your registration via email or call 905-540-6400. \n\n\n\nThank you
URL:https://investinhamilton.ca/hamilton-business-centre/event/how-to-master-email-marketing-for-your-small-business-webinar-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230428T180000
DTEND;TZID=America/Toronto:20230428T193000
DTSTAMP:20260414T062256
CREATED:20230321T152220Z
LAST-MODIFIED:20230321T152221Z
UID:5019-1682704800-1682710200@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-24/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230501T100000
DTEND;TZID=America/Toronto:20230501T110000
DTSTAMP:20260414T062256
CREATED:20230424T122059Z
LAST-MODIFIED:20230424T122100Z
UID:5211-1682935200-1682938800@investinhamilton.ca
SUMMARY:The Money Side of Business: Tools & Techniques for Managing Your Financials
DESCRIPTION:Delivery: Online \n\n\n\nAbout this event:\n\n\n\nThis financial literacy session will enable you to be able to use financial management tools to evaluate business and make informed financial decisions for your small business. \n\n\n\nWhat you will learn: \n\n\n\n\nWhat’s financial management?\n\n\n\nWhat tools can help operate my business?\n\n\n\nHow do I determine if a product is profitable? What’s my most profitable product?\n\n\n\nWho are my most profitable customers?\n\n\n\nWhy do I need a budget?\n\n\n\nHow do I create and use a budget?\n\n\n\nWhat reports do I need?\n\n\n\nHow do I tell where my business is heading?\n\n\n\n\nJoin us to learn more about the money side of business. \n\n\n\nSpeaker Bio: \n\n\n\nAll speakers are registered Chartered Professional Accountants (CPA) volunteering as part of CPA Canada’s Financial Literacy program. All CPA members are professional financial experts who have a solid reputation and position of trust with Canadians. Their top priorities are protecting and acting in the public’s interest. They are active in their communities and have a long history of giving back. \n\n\n\nCPA Canada is working to address the growing social problem of financial literacy in Canada. Their mission is to deliver unbiased objective financial literacy education and information to improve the overall state of financial literacy in Canada. The information they provide is free\, unbiased\, functional\, and clear\, delivered at the grassroots level through their national CPA member network. \n\n\n\nFor more information about CPA Canada’s Financial Literacy program\, please visit their website: https://www.cpacanada.ca/en/public-interest/financial-literacy
URL:https://investinhamilton.ca/hamilton-business-centre/event/the-money-side-of-business-tools-techniques-for-managing-your-financials/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230501T133000
DTEND;TZID=America/Toronto:20230501T150000
DTSTAMP:20260414T062256
CREATED:20230424T115611Z
LAST-MODIFIED:20230424T115612Z
UID:5195-1682947800-1682953200@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-25/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230502T100000
DTEND;TZID=America/Toronto:20230502T113000
DTSTAMP:20260414T062256
CREATED:20230424T120313Z
LAST-MODIFIED:20230424T120314Z
UID:5204-1683021600-1683027000@investinhamilton.ca
SUMMARY:The Importance of Paid Advertising in a Digital Space
DESCRIPTION:Delivery: Online \n\n\n\nAdvertising in the digital space can be complicated\, especially with different ad formats\, multiple platforms\, budgeting\, and running your own business! If you are not sure where to begin or are confused about what kind of ad to run\, this session is for you!\n\n\n\nIn this webinar\, the Digital Service Squad from Toronto will share key insights into Google Ads\, Facebook Ads\, and Instagram Ads. \n\n\n\nYou will learn about: \n\n\n\n\nGoogle Ads\n\n\n\nFacebook ads\n\n\n\nFacebook pixel\n\n\n\nInstagram ads\n\n\n\nTargeting audiences\n\n\n\nWhich ads to run for your business\n\n\n\nKey terminology in ad platforms\n\n\n\n\nJoin us to learn why you should consider paid advertising for your business and how you can easily get started. \n\n\n\nRegister in advance on Zoom for this meeting by clicking on the Register Now button below. After registering\, you will receive a confirmation email containing information about joining the meeting.
URL:https://investinhamilton.ca/hamilton-business-centre/event/the-importance-of-paid-advertising-in-a-digital-space-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230502T130000
DTEND;TZID=America/Toronto:20230502T160000
DTSTAMP:20260414T062256
CREATED:20230105T210606Z
LAST-MODIFIED:20230105T210607Z
UID:4589-1683032400-1683043200@investinhamilton.ca
SUMMARY:Access To Professionals (Accounting): Virtual Sessions
DESCRIPTION:Are you looking for Business Legal\, Accounting\, or Marketing advice? The Access to Professionals series provides an opportunity for you to meet with a professional for a 30 minute\, one-on-one meeting and gives you the opportunity to ask any questions you may have about your business. \n\n\n\nTo learn more about the Access to Professionals program please visit: https://investinhamilton.ca/hamilton-business-centre/access-to-professionals-2/ \n\n\n\nHow to Book Your Session: \n\n\n\nSessions are free\, booked in 30-minute intervals (1-4 pm). \n\n\n\nThose wishing to participate MUST complete the form found by clicking on the link below. Once received\, a Hamilton Business Centre representative will then reach out to schedule your 30-minute\, one-on-one meeting time. \n\n\n\n\nhttp://21145108.hs-sites.com/access-to-professionals\n\n\n\n\nIf you have any difficulties with the form above or have questions\, please email us at mail@hamiltonbusinesscentre.ca.
URL:https://investinhamilton.ca/hamilton-business-centre/event/access-to-professionals-accounting-virtual-sessions-25/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230504T113000
DTEND;TZID=America/Toronto:20230504T123000
DTSTAMP:20260414T062256
CREATED:20230424T120527Z
LAST-MODIFIED:20230424T120557Z
UID:5205-1683199800-1683203400@investinhamilton.ca
SUMMARY:Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce
DESCRIPTION:Delivery: Online \n\n\n\nExplore how to maximize your online presence by leveraging an e-commerce solution. Get e-commerce ready with Digital Main Street!\n\n\n\nIn an evolving digital world\, e-commerce dependency is prominent and driving growth for small businesses. The series\, Steppingstones of E-Commerce breaks down the state of the industry and explores how to maximize your online presence by leveraging an e-commerce solution. \n\n\n\nPart 1 – Expanding into E-Commerce will cover the importance of the modern e-commerce landscape\, establishing your digital hub\, and how to get e-commerce ready as Digital Main Street supports your small business journey.   \n\n\n\nWhat will you gain insight into?   \n\n\n\n\nThe value and evolution of modern e-commerce  \n\n\n\nThe importance of having a digital presence  \n\n\n\nHow small businesses can and should maximize their digital presence  \n\n\n\nHow to establish your digital hub  \n\n\n\nHow to get e-commerce ready  \n\n\n\nHow Digital Main Street programs can support   
URL:https://investinhamilton.ca/hamilton-business-centre/event/steppingstones-of-e-commerce-part-1-expanding-into-e-commerce/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230504T130000
DTEND;TZID=America/Toronto:20230504T160000
DTSTAMP:20260414T062256
CREATED:20230105T211439Z
LAST-MODIFIED:20230105T211440Z
UID:4595-1683205200-1683216000@investinhamilton.ca
SUMMARY:Access To Professionals (Legal): Virtual Sessions
DESCRIPTION:Are you looking for Business Legal\, Accounting\, or Marketing advice? The Access to Professionals series provides an opportunity for you to meet with a professional for a 30 minute\, one-on-one meeting and gives you the opportunity to ask any questions you may have about your business. \n\n\n\nTo learn more about the Access to Professionals program please visit: https://investinhamilton.ca/hamilton-business-centre/access-to-professionals-2/ \n\n\n\nHow to Book Your Session: \n\n\n\nSessions are free\, booked in 30-minute intervals (1-4 pm). \n\n\n\nThose wishing to participate MUST complete the form found by clicking on the link below. Once received\, a Hamilton Business Centre representative will then reach out to schedule your 30-minute\, one-on-one meeting time. \n\n\n\n\nhttp://21145108.hs-sites.com/access-to-professionals\n\n\n\n\nIf you have any difficulties with the form above or have questions\, please email us at mail@hamiltonbusinesscentre.ca.
URL:https://investinhamilton.ca/hamilton-business-centre/event/access-to-professionals-legal-virtual-sessions-28/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230505T180000
DTEND;TZID=America/Toronto:20230505T193000
DTSTAMP:20260414T062256
CREATED:20230424T115916Z
LAST-MODIFIED:20230424T115916Z
UID:5200-1683309600-1683315000@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-30/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230508T093000
DTEND;TZID=America/Toronto:20230508T113000
DTSTAMP:20260414T062256
CREATED:20230424T122404Z
LAST-MODIFIED:20230424T122431Z
UID:5212-1683538200-1683545400@investinhamilton.ca
SUMMARY:T2 Corporation Tax Literacy Seminar
DESCRIPTION:Delivery: Online \n\n\n\nPresented by the Canada Revenue Agency’s Liaison Officer Service Program \n\n\n\nThe presentation is geared towards small incorporated businesses and will provide participants with the basic principles and resources needed to navigate the tax system. \n\n\n\nDuring the seminar\, the Liaison Officers will: \n\n\n\n\nExplain common tax errors\n\n\n\nDemonstrate how to use financial benchmarks for relevant industries\n\n\n\nProvide information on various tools and services offered by the CRA\n\n\n\nExplain general bookkeeping concepts and best practices
URL:https://investinhamilton.ca/hamilton-business-centre/event/t2-corporation-tax-literacy-seminar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230508T133000
DTEND;TZID=America/Toronto:20230508T150000
DTSTAMP:20260414T062256
CREATED:20230424T115657Z
LAST-MODIFIED:20230424T115657Z
UID:5196-1683552600-1683558000@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-26/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230509T100000
DTEND;TZID=America/Toronto:20230509T113000
DTSTAMP:20260414T062256
CREATED:20230424T120732Z
LAST-MODIFIED:20230424T120733Z
UID:5207-1683626400-1683631800@investinhamilton.ca
SUMMARY:Optimizing for Search Engines-Understanding SEO Basics
DESCRIPTION:Often you will hear about needing to optimize for search engines or SEO. But what is it\, and how does it impact your digital presence?\n\n\n\nIn this virtual\, online webinar\, the Digital Service Squad will explain search engine optimization and the best tactics you as a business can use towards increasing your ranking in the search engine result pages. \n\n\n\nWhat you will learn: \n\n\n\n\nWhat is SEO?\n\n\n\nImportance of keywords\n\n\n\nCopywriting for SEO\n\n\n\nOn-page tactics\n\n\n\nOff-page tactics\n\n\n\nTechnical SEO\n\n\n\nAuditing your website for search engines\n\n\n\n\nJoin us to learn why you should consider e-commerce for your business and how you can easily get started.
URL:https://investinhamilton.ca/hamilton-business-centre/event/optimizing-for-search-engines-understanding-seo-basics-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230511T113000
DTEND;TZID=America/Toronto:20230511T123000
DTSTAMP:20260414T062256
CREATED:20230424T121018Z
LAST-MODIFIED:20230424T121019Z
UID:5208-1683804600-1683808200@investinhamilton.ca
SUMMARY:Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
DESCRIPTION:Delivery: Online \n\n\n\nExplore how to maximize your online presence by leveraging an e-commerce solution. Get e-commerce ready with Digital Main Street!\n\n\n\nIn an evolving digital world\, e-commerce dependency is prominent and driving growth for small businesses. The series\, Steppingstones of E-Commerce breaks down the state of the industry and explores how to maximize your online presence by leveraging an e-commerce solution. \n\n\n\nPart 2 – Modernizing Your E-Commerce (Digital) Infrastructure will cover how to maintain\, manage\, and modernize your digital hub while centralizing your online community.    \n\n\n\nWhat will you gain insight into?   \n\n\n\n\nKeeping up with e-commerce and maintaining an online presence\n\n\n\nConnecting with your customer and engaging your online community through e-commerce\n\n\n\nAccessibility through e-commerce\n\n\n\nManaging an evolving digital strategy\n\n\n\nHow Digital Main Street programs can help
URL:https://investinhamilton.ca/hamilton-business-centre/event/steppingstones-of-e-commerce-part-2-modernizing-your-e-commerce-digital-infrastructure/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230511T140000
DTEND;TZID=America/Toronto:20230511T153000
DTSTAMP:20260414T062256
CREATED:20230424T122748Z
LAST-MODIFIED:20230424T122749Z
UID:5213-1683813600-1683819000@investinhamilton.ca
SUMMARY:Financing 101 with Futurpreneur and BDC
DESCRIPTION:Delivery: Online \n\n\n\nJoin Futurpreneur and the Business Development Bank of Canada (BDC) as they present financing opportunities for your Small Business. \n\n\n\nFuturpreneur has been fueling the entrepreneurial passions of Canada’s young enterprise for two decades. They are the only national\, non-profit organization that provides financing\, mentoring\, and support tools to aspiring business owners aged 18-39. \n\n\n\nBDC is a Crown corporation with a clear mandate: to support Canadian entrepreneurship by providing financing and advisory services. BDC is the bank for Canadian entrepreneurs. Canada’s first B Corp bank. B Corps are certified Beneficial companies. Their purpose is to create value for society as well as money. They meet high standards of transparency and accountability and create positive social and environmental benefits. \n\n\n\nSpeakers List: \n\n\n\n\nMia Novakovic\, Account Manager\, Small Business\, BDC\n\n\n\nAlexander Berktok\, Senior Account Manager\, BDC\n\n\n\nAndrew Ko\, Business Development Manager\, Toronto\, Futurpreneur Canada
URL:https://investinhamilton.ca/hamilton-business-centre/event/financing-101-with-futurpreneur-and-bdc/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230512T180000
DTEND;TZID=America/Toronto:20230512T193000
DTSTAMP:20260414T062256
CREATED:20230424T115951Z
LAST-MODIFIED:20230424T115951Z
UID:5201-1683914400-1683919800@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-31/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230515T133000
DTEND;TZID=America/Toronto:20230515T150000
DTSTAMP:20260414T062256
CREATED:20230424T115729Z
LAST-MODIFIED:20230424T115729Z
UID:5197-1684157400-1684162800@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-27/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230516T100000
DTEND;TZID=America/Toronto:20230516T113000
DTSTAMP:20260414T062256
CREATED:20230424T121159Z
LAST-MODIFIED:20230424T121222Z
UID:5209-1684231200-1684236600@investinhamilton.ca
SUMMARY:Web Presence 101 – Ensuring Your Foundation Is Set (Webinar)
DESCRIPTION:Delivery: Online (via ZOOM) \n\n\n\nJoin us to learn the fundamentals of your online web presence\, and to make sure you are putting yourself in the best position possible!\n\n\n\n\n\n\n\nAbout this Event:\n\n\n\nYour customers are on the web. Having a strategy for your online presence allows you to market your small business online so customers can easily find you. In this workshop hosted by the Toronto Digital Service Squad\, we’ll discuss the importance of getting your business online and where to start with developing your online presence. \n\n\n\nWhat you will learn: \n\n\n\n\nWhat is web presence and what platforms you can use to set up your website\n\n\n\nHow to create a professionally-designed\, responsive website for your business\n\n\n\nHow to optimize website content to improve your search engine ranking (SEO)\n\n\n\nSetting up your Google My Business listing and other online directories\n\n\n\nGetting started with social media\n\n\n\nHow email marketing can grow your business and encourage repeat customers\n\n\n\nDeveloping a cohesive brand voice online\n\n\n\nEngaging with customers virtually and building relationships on the web\n\n\n\n\nJoin us to learn how to build the foundation for your business’s web presence. \n\n\n\nTo join this webinar – register below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/web-presence-101-ensuring-your-foundation-is-set-webinar-9/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230517T100000
DTEND;TZID=America/Toronto:20230517T110000
DTSTAMP:20260414T062256
CREATED:20230424T134305Z
LAST-MODIFIED:20230424T134409Z
UID:5214-1684317600-1684321200@investinhamilton.ca
SUMMARY:Understanding Financial Statements for Small Business Owners
DESCRIPTION:Delivery: Online \n\n\n\nAbout this event:\n\n\n\nThis financial literacy webinar will help to review and understand financial statements for small businesses. You will also be able to ask informed questions of financial professionals following this presentation. \n\n\n\nWhat you will learn: \n\n\n\n\nHow’s my business doing?\n\n\n\nDid we make money this year?\n\n\n\nWhat does my P&L tell me?\n\n\n\nWhy do I need a balance sheet?\n\n\n\nWhere is my cash coming from? Where is my cash going to?\n\n\n\nWhy isn’t my cash equal to my profit?\n\n\n\n\nJoin us to learn how to understand financial statements for small business. \n\n\n\nSpeaker Bio: \n\n\n\nAll speakers are registered Chartered Professional Accountants (CPA) volunteering as part of CPA Canada’s Financial Literacy program. All CPA members are professional financial experts who have a solid reputation and position of trust with Canadians. Their top priorities are protecting and acting in the public’s interest. They are active in their communities and have a long history of giving back. \n\n\n\nCPA Canada is working to address the growing social problem of financial literacy in Canada. Their mission is to deliver unbiased objective financial literacy education and information to improve the overall state of financial literacy in Canada. The information they provide is free\, unbiased\, functional\, and clear\, delivered at the grassroots level through their national CPA member network. \n\n\n\nFor more information about CPA Canada’s Financial Literacy program\, please visit their website: https://www.cpacanada.ca/en/public-interest/financial-literacy
URL:https://investinhamilton.ca/hamilton-business-centre/event/understanding-financial-statements-for-small-business-owners/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230518T100000
DTEND;TZID=America/Toronto:20230518T113000
DTSTAMP:20260414T062256
CREATED:20230424T121529Z
LAST-MODIFIED:20230424T121556Z
UID:5210-1684404000-1684409400@investinhamilton.ca
SUMMARY:How to Efficiently Plan Your Content for Social Media
DESCRIPTION:Social media is a powerful tool for small businesses\, but it can also be overwhelming. This beginner-level webinar will teach you how to create a content plan that will help you stay organized and on top of your social media efforts. You’ll learn how to create and repurpose content in a way that is efficient and effective\, and how to share it across different social media channels in a way that will help you reach your target audience. \n\n\n\nThis workshop is designed to help small business owners make the most of their social media efforts and increase their online presence and engagement. Don’t miss this opportunity to learn how to efficiently plan your content for social media and grow your business. \n\n\n\nYou’ll learn: \n\n\n\n\nHow to create 3 months’ worth of posts for social media in one sitting\n\n\n\nTactics and ideas for repurposing content\, so creating content doesn’t become your full-time job\n\n\n\nHow to share content across different social media channels without just copying and pasting\n\n\n\nHow to build (and populate) an editorial calendar\n\n\n\nHow to create and reuse “evergreen” content\n\n\n\n\nThis workshop is a free online webinar for small businesses in Ontario. Participate online for free\, using your preferred device (laptop\, smartphone or tablet). All you need is a fast internet connection and free webinar software. Download details will be provided after registration. \n\n\n\nWebinars will be recorded and made available to all registrants. \n\n\n\nEveryone who registers for this webinar will be entered into a draw to win a free eBook copy of See You on the Internet: Building Your Small Business with Digital Marketing. The winners will be chosen at random and announced during the workshop\, and you have to be in attendance to claim your prize.
URL:https://investinhamilton.ca/hamilton-business-centre/event/how-to-efficiently-plan-your-content-for-social-media/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230519T180000
DTEND;TZID=America/Toronto:20230519T193000
DTSTAMP:20260414T062256
CREATED:20230424T120019Z
LAST-MODIFIED:20230424T120020Z
UID:5202-1684519200-1684524600@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-32/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230522T133000
DTEND;TZID=America/Toronto:20230522T150000
DTSTAMP:20260414T062256
CREATED:20230424T115749Z
LAST-MODIFIED:20230424T115750Z
UID:5198-1684762200-1684767600@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-28/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230523T120000
DTEND;TZID=America/Toronto:20230523T130000
DTSTAMP:20260414T062256
CREATED:20230503T165912Z
LAST-MODIFIED:20230503T170625Z
UID:5229-1684843200-1684846800@investinhamilton.ca
SUMMARY:Digital Main Street Info Session (Hamilton)
DESCRIPTION:Location: Online\, Zoom. \n\n\n\nAre you a local brick-and-mortar business interested in learning more about the $2\,500 Digital Main Street Digital Transformation Grant (DTG) program or the local service offerings of the Hamilton Digital Service Squad (DSS)?\n\n\n\nThe Hamilton DSS will be hosting weekly drop-in sessions for local businesses.  \n\n\n\nTopics covered include: \n\n\n\n\nWho is Digital Main Street and how can they help your business\n\n\n\nEligibility for the Digital Transformation Grant (previous recipients may be eligible to reapply)\n\n\n\nHow to apply for the Digital Transformation Grant\n\n\n\nEligible and ineligible grant costs\n\n\n\nHow to complete the Digital Transformation Plan (DTP) with examples provided (as part of the grant program)\n\n\n\nWho is the DSS and how can they help your business\n\n\n\nComplimentary service offering of the local DSS (1-1 consultations\, audits\, 360’s tours\, etc.)\n\n\n\nShopHERE powered by Google program – free e-commerce site information\n\n\n\nAnd more\n\n\n\n\nRegistration is required. A Zoom link will be sent only to those registered prior to the session start.
URL:https://investinhamilton.ca/hamilton-business-centre/event/digital-main-street-info-session/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230525T120000
DTEND;TZID=America/Toronto:20230525T130000
DTSTAMP:20260414T062256
CREATED:20230509T184044Z
LAST-MODIFIED:20230509T190035Z
UID:5234-1685016000-1685019600@investinhamilton.ca
SUMMARY:How to Write High-Impact Copy for Your Business (Even if You're Not a Copywriter)
DESCRIPTION:The words you write for your business are directly tied to the overall success of your marketing efforts.  \n\n\n\nGreat copywriting can improve your brand\, build your pipeline and directly impact your bottom line. And there are tried-and-tested copywriting tips\, tricks\, and techniques that can help persuade and motivate any audience to take action.  \n\n\n\nIn this session designed for business owners and entrepreneurs\, you’ll discover how to strategically deliver words that will make a real impact on your business using the art and science of copywriting. \n\n\n\nHosted by the Hamilton Digital Main Street Digital Service Squad\, join copywriter\, content strategist\, and owner of Greenlight Content Vanessa Green for a 1-hour session on how to write clear\, concise\, and compelling copy for your business.  \n\n\n\nWhat you’ll learn in this session: \n\n\n\n\nWhat copywriting is and why it’s an integral part of the marketing mix\n\n\n\nCopywriting tactics including structure\, persuasion\, emotion\, power words\, and more\n\n\n\nHow to position your copy to speak directly to your target audience\n\n\n\nProven copywriting formulas that remove the guesswork from writing\n\n\n\nHow to use copywriting tools to make the writing process more effective \n\n\n\n\n*** Registration is required. A Zoom link will be emailed to all registrants prior to the session. \n\n\n\nThe session will begin promptly at 12:00 pm. \n\n\n\nIf you are unable to attend\, please cancel your registration via email or call 905-540-6400. \n\n\n\nThank you.
URL:https://investinhamilton.ca/hamilton-business-centre/event/how-to-write-high-impact-copy-for-your-business-even-if-youre-not-a-copywriter-8/
END:VEVENT
END:VCALENDAR