BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Hamilton Business Centre - ECPv6.16.4.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Hamilton Business Centre
X-ORIGINAL-URL:https://investinhamilton.ca/hamilton-business-centre
X-WR-CALDESC:Events for Hamilton Business Centre
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Toronto
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230303T180000
DTEND;TZID=America/Toronto:20230303T193000
DTSTAMP:20230301T140127Z
CREATED:20230301T140126Z
LAST-MODIFIED:20230301T140127Z
UID:4847-1677866400-1677871800@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230306T133000
DTEND;TZID=America/Toronto:20230306T150000
DTSTAMP:20230301T140459Z
CREATED:20230301T140458Z
LAST-MODIFIED:20230301T140459Z
UID:4852-1678109400-1678114800@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-15/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230307T100000
DTEND;TZID=America/Toronto:20230307T113000
DTSTAMP:20230301T140854Z
CREATED:20230301T140853Z
LAST-MODIFIED:20230301T140854Z
UID:4856-1678183200-1678188600@investinhamilton.ca
SUMMARY:eCommerce 101: What\, Why\, and How (Webinar)
DESCRIPTION:About this Event: \n\n\n\nMore consumers than ever before are turning to online shopping for greater convenience\, safety\, and variety.\n\n\n\nIn this webinar\, the Toronto Digital Service Squad will teach you the basic steps to setting up an online store. We will cover everything from what you need to prepare before launching a store\, to choosing an e-commerce platform\, to providing excellent customer service online. You’ll finish this session feeling excited about how e-commerce can help you reach new customers and expand into different markets. \n\n\n\nWhat you will learn: \n\n\n\n\nWhat is e-commerce\, why it’s important\, and the benefits of selling online\n\n\n\nWhat platforms are available and how to pick the right one for you\n\n\n\nThe basics of inventory management\, choosing the right solution and streamlining point-of-sale for both in-store and online\n\n\n\nOptimizing your website content\, choosing the right themes\, and the basics of search engine optimization (SEO)\n\n\n\nHow to set up secure payments and various shipping options & costs\n\n\n\nLook at the basics of driving traffic to your store and boost sales through a variety of digital marketing channels\n\n\n\nHow to provide excellent customer service throughout the e-commerce purchase funnel\n\n\n\nJoin us to learn why you should consider e-commerce for your business and how you can easily get started.\n\n\n\n\nTo join this webinar please register below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ecommerce-101-what-why-and-how-webinar-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230307T130000
DTEND;TZID=America/Toronto:20230307T160000
DTSTAMP:20230105T210519Z
CREATED:20230105T210518Z
LAST-MODIFIED:20230105T210519Z
UID:4588-1678194000-1678204800@investinhamilton.ca
SUMMARY:Access To Professionals (Accounting): Virtual Sessions
DESCRIPTION:Are you looking for Business Legal\, Accounting\, or Marketing advice? The Access to Professionals series provides an opportunity for you to meet with a professional for a 30 minute\, one-on-one meeting and gives you the opportunity to ask any questions you may have about your business. \n\n\n\nTo learn more about the Access to Professionals program please visit: https://investinhamilton.ca/hamilton-business-centre/access-to-professionals-2/ \n\n\n\nHow to Book Your Session: \n\n\n\nSessions are free\, booked in 30-minute intervals (1-4 pm). \n\n\n\nThose wishing to participate MUST complete the form found by clicking on the link below. Once received\, a Hamilton Business Centre representative will then reach out to schedule your 30-minute\, one-on-one meeting time. \n\n\n\n\nhttp://21145108.hs-sites.com/access-to-professionals\n\n\n\n\nIf you have any difficulties with the form above or have questions\, please email us at mail@hamiltonbusinesscentre.ca.
URL:https://investinhamilton.ca/hamilton-business-centre/event/access-to-professionals-accounting-virtual-sessions-24/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230307T140000
DTEND;TZID=America/Toronto:20230307T153000
DTSTAMP:20230301T144010Z
CREATED:20230301T144009Z
LAST-MODIFIED:20230301T144010Z
UID:4860-1678197600-1678203000@investinhamilton.ca
SUMMARY:Managing the Financials in Your Business
DESCRIPTION:Language: English Duration: 1.5 hours \n\n\n\nCourse Delivery: Online (via ZOOM) \n\n\n\nWebinar Description\n\n\n\nUnderstanding your company’s financial statements is fundamental for business success\, but often business owners find themselves baffled by income statements\, balance sheets\, and cash flow forecasts. \n\n\n\nAt this webinar you’ll learn: \n\n\n\n\nWhy you need to understand the fundamentals of financial statements\n\n\n\nGetting a grip on financial terminology\n\n\n\nHow to analyze your income statement and balance sheet\n\n\n\nRatios and benchmarks you should be monitoring\n\n\n\nThings you can do to improve your overall business profit\n\n\n\nWhy budgets matter and how to make them work for you\n\n\n\nWhy the cash flow forecast is one of your most important financial management tools\n\n\n\n\nSolidify your understanding of financial statements\, this will help you make informed decisions to grow your business. \n\n\n\nPresented By\n\n\n\nAndrew Patricio is the founder and owner of Bizlaunch\, a company that trains\, advises and mentors entrepreneurs. As an internationally recognized small business expert\, he has trained entrepreneurs in Canada and 21 other countries. Andrew understands entrepreneurs because he is an entrepreneur\, having started several businesses of his own and has authored two books on small business. \n\n\n\nSupported By\n\n\n\nCity of Toronto
URL:https://investinhamilton.ca/hamilton-business-centre/event/managing-the-financials-in-your-business/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230309T130000
DTEND;TZID=America/Toronto:20230309T160000
DTSTAMP:20230105T211350Z
CREATED:20230105T211349Z
LAST-MODIFIED:20230105T211350Z
UID:4593-1678366800-1678377600@investinhamilton.ca
SUMMARY:Access To Professionals (Legal): Virtual Sessions
DESCRIPTION:Are you looking for Business Legal\, Accounting\, or Marketing advice? The Access to Professionals series provides an opportunity for you to meet with a professional for a 30 minute\, one-on-one meeting and gives you the opportunity to ask any questions you may have about your business. \n\n\n\nTo learn more about the Access to Professionals program please visit: https://investinhamilton.ca/hamilton-business-centre/access-to-professionals-2/ \n\n\n\nHow to Book Your Session: \n\n\n\nSessions are free\, booked in 30-minute intervals (1-4 pm). \n\n\n\nThose wishing to participate MUST complete the form found by clicking on the link below. Once received\, a Hamilton Business Centre representative will then reach out to schedule your 30-minute\, one-on-one meeting time. \n\n\n\n\nhttp://21145108.hs-sites.com/access-to-professionals\n\n\n\n\nIf you have any difficulties with the form above or have questions\, please email us at mail@hamiltonbusinesscentre.ca.
URL:https://investinhamilton.ca/hamilton-business-centre/event/access-to-professionals-legal-virtual-sessions-26/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230310T180000
DTEND;TZID=America/Toronto:20230310T193000
DTSTAMP:20230301T140242Z
CREATED:20230301T140241Z
LAST-MODIFIED:20230301T140242Z
UID:4848-1678471200-1678476600@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-11/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230313T133000
DTEND;TZID=America/Toronto:20230313T150000
DTSTAMP:20230301T140540Z
CREATED:20230301T140540Z
LAST-MODIFIED:20230301T140540Z
UID:4853-1678714200-1678719600@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-16/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230314T140000
DTEND;TZID=America/Toronto:20230314T150000
DTSTAMP:20230301T145842Z
CREATED:20230301T145703Z
LAST-MODIFIED:20230301T145842Z
UID:4861-1678802400-1678806000@investinhamilton.ca
SUMMARY:How to Create a Marketing Plan for Your Business
DESCRIPTION:Language: English Duration: 1 hour \n\n\n\nCourse Delivery: Online (via ZOOM) \n\n\n\nWebinar Description\n\n\n\nIf you are looking to grow your business\, then you’ll need to grow your sales. You know that marketing your products and services is incredibly important. Whether it’s building your brand\, raising awareness for your product or service or educating your prospects\, you need a specific marketing plan. \n\n\n\nAt this webinar you’ll learn: \n\n\n\n\nHow to identify your ideal target markets.\n\n\n\nThe importance of having a unique value proposition.\n\n\n\nHow to set realistic marketing objectives.\n\n\n\nHow to identify the ideal marketing tools to grow your business.\n\n\n\nWhat is a realistic marketing budget?\n\n\n\nHow to measure the effectiveness of your marketing.\n\n\n\nHow to create a one-page marketing plan.\n\n\n\n\nTake the time to really make the changes necessary to increase the effectiveness of your marketing and grow your sales. \n\n\n\nPresented By\n\n\n\nAndrew Patricio is the founder and owner of Bizlaunch\, a company that trains\, advises and mentors entrepreneurs. As an internationally recognized small business expert\, he has trained entrepreneurs in Canada and 21 other countries. Andrew understands entrepreneurs because he is an entrepreneur\, having started several businesses of his own and has authored two books on small business. \n\n\n\nSupported By\n\n\n\nCity of Toronto
URL:https://investinhamilton.ca/hamilton-business-centre/event/how-to-create-a-marketing-plan-for-your-business/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230317T180000
DTEND;TZID=America/Toronto:20230317T193000
DTSTAMP:20230301T140308Z
CREATED:20230301T140308Z
LAST-MODIFIED:20230301T140308Z
UID:4849-1679076000-1679081400@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-12/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230320T133000
DTEND;TZID=America/Toronto:20230320T150000
DTSTAMP:20230301T140604Z
CREATED:20230301T140603Z
LAST-MODIFIED:20230301T140604Z
UID:4854-1679319000-1679324400@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-17/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230321T100000
DTEND;TZID=America/Toronto:20230321T113000
DTSTAMP:20230301T141437Z
CREATED:20230301T141436Z
LAST-MODIFIED:20230301T141437Z
UID:4857-1679392800-1679398200@investinhamilton.ca
SUMMARY:The Importance of Paid Advertising in a Digital Space
DESCRIPTION:Advertising in the digital space can be complicated\, especially with different ad formats\, multiple platforms\, budgeting\, and running your own business! If you are not sure where to begin or are confused about what kind of ad to run\, this session is for you!\n\n\n\nIn this webinar\, the Digital Service Squad from Toronto will share key insights into Google Ads\, Facebook Ads\, and Instagram Ads. \n\n\n\nYou will learn about: \n\n\n\n\nGoogle Ads\n\n\n\nFacebook ads\n\n\n\nFacebook pixel\n\n\n\nInstagram ads\n\n\n\nTargeting audiences\n\n\n\nWhich ads to run for your business\n\n\n\nKey terminology in ad platforms\n\n\n\n\nJoin us to learn why you should consider paid advertising for your business and how you can easily get started. \n\n\n\nRegister in advance on Zoom for this meeting by clicking on the Register Now button below. After registering\, you will receive a confirmation email containing information about joining the meeting.
URL:https://investinhamilton.ca/hamilton-business-centre/event/the-importance-of-paid-advertising-in-a-digital-space/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230321T140000
DTEND;TZID=America/Toronto:20230321T150000
DTSTAMP:20230301T150258Z
CREATED:20230301T150140Z
LAST-MODIFIED:20230301T150258Z
UID:4862-1679407200-1679410800@investinhamilton.ca
SUMMARY:Cash Flow Management Strategies for Small Business
DESCRIPTION:Language: English Duration: 1.5 hours \n\n\n\nCourse Delivery: Online (via ZOOM) \n\n\n\nWebinar Description\n\n\n\nRunning a profitable business is important to survival\, but it’s equally important to have a positive cash flow to pay your expenses and to finance your growth. At this webinar\, you’ll learn proven cash management strategies and techniques including: \n\n\n\n\nThe main causes of cash flow problems.\n\n\n\nCash flow management tips that you can apply to your business\n\n\n\nStrategies to keep cash flowing in your business\n\n\n\nThe importance of developing a cash flow forecast and\,\n\n\n\nSimple suggestions to ease cash crunches and improve your daily cash flow.\n\n\n\n\nPresented By\n\n\n\nAndrew Patricio is the founder and owner of Bizlaunch\, a company that trains\, advises and mentors entrepreneurs. As an internationally recognized small business expert\, he has trained entrepreneurs in Canada and 21 other countries. Andrew understands entrepreneurs because he is an entrepreneur\, having started several businesses of his own and has authored two books on small business. \n\n\n\nSupported By\n\n\n\nCity of Toronto
URL:https://investinhamilton.ca/hamilton-business-centre/event/cash-flow-management-strategies-for-small-business/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230322T100000
DTEND;TZID=America/Toronto:20230322T113000
DTSTAMP:20230301T150805Z
CREATED:20221031T184126Z
LAST-MODIFIED:20230301T150805Z
UID:4352-1679479200-1679484600@investinhamilton.ca
SUMMARY:Crafting Content for Social Media (Webinar)
DESCRIPTION:Crafting Content for Social Media (Online Event) \n\n\n\nAbout this event:\n\n\n\nIt can be tough to keep up with social media content creation\, but if you create and repurpose your content smartly\, you can stay ahead of the curve. Discover how in this beginner-level workshop\, where you’ll learn the tricks of how to efficiently craft and plan what you’ll share on social media. \n\n\n\nYou’ll learn: \n\n\n\n\nHow to create a month’s worth of posts for social media in one sitting\n\n\n\nTactics and ideas for repurposing content\, so creating content doesn’t become your full-time job\n\n\n\nHow to share content across different social media channels without just copying and pasting\n\n\n\nHow to build (and populate) an editorial calendar\n\n\n\nHow to create and reuse “evergreen” content\n\n\n\n\nThis workshop is a free online webinar for small businesses in Ontario. Participate online for free\, using your preferred device (laptop\, smartphone or tablet). All you need is a fast internet connection and free webinar software. Download details will be provided after registration. \n\n\n\nWebinars will be recorded and made available to all registrants. \n\n\n\nEveryone who registers for this webinar will be entered into a draw to win a free eBook copy of See You on the Internet: Building Your Small Business with Digital Marketing. The winners will be chosen at random and announced during the workshop\, and you have to be in attendance to claim your prize.
URL:https://investinhamilton.ca/hamilton-business-centre/event/crafting-content-for-social-media-webinar-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230324T180000
DTEND;TZID=America/Toronto:20230324T193000
DTSTAMP:20230301T140344Z
CREATED:20230301T140344Z
LAST-MODIFIED:20230301T140344Z
UID:4850-1679680800-1679686200@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-13/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230327T133000
DTEND;TZID=America/Toronto:20230327T150000
DTSTAMP:20230301T140635Z
CREATED:20230301T140634Z
LAST-MODIFIED:20230301T140635Z
UID:4855-1679923800-1679929200@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-18/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230328T100000
DTEND;TZID=America/Toronto:20230328T113000
DTSTAMP:20230301T141819Z
CREATED:20230301T141758Z
LAST-MODIFIED:20230301T141819Z
UID:4858-1679997600-1680003000@investinhamilton.ca
SUMMARY:Optimizing for Search Engines-Understanding SEO Basics
DESCRIPTION:Often you will hear about needing to optimize for search engines or SEO. But what is it\, and how does it impact your digital presence?\n\n\n\nIn this virtual\, online webinar\, the Digital Service Squad will explain search engine optimization and the best tactics you as a business can use towards increasing your ranking in the search engine result pages. \n\n\n\nWhat you will learn: \n\n\n\n\nWhat is SEO?\n\n\n\nImportance of keywords\n\n\n\nCopywriting for SEO\n\n\n\nOn-page tactics\n\n\n\nOff-page tactics\n\n\n\nTechnical SEO\n\n\n\nAuditing your website for search engines\n\n\n\n\nJoin us to learn why you should consider e-commerce for your business and how you can easily get started.
URL:https://investinhamilton.ca/hamilton-business-centre/event/optimizing-for-search-engines-understanding-seo-basics/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230328T190000
DTEND;TZID=America/Toronto:20230328T203000
DTSTAMP:20230301T151042Z
CREATED:20230301T151041Z
LAST-MODIFIED:20230301T151042Z
UID:4864-1680030000-1680035400@investinhamilton.ca
SUMMARY:Grow Your Small Business on Instagram (Webinar)
DESCRIPTION:Grow Your Small Business on Instagram (Online Event) \n\n\n\nAbout this event:\n\n\n\nThis intermediate-level workshop is for those that have already dipped their toes into the world of Instagram and are looking to grow on the platform. We’ll explore different ways small businesses are strategically building a following on Instagram and generating sales from their efforts. You’ll walk away from this workshop with a long list of ideas you can use right away. \n\n\n\nYou’ll learn: \n\n\n\n\nAll the different sections of Instagram\, and how to use each (Grid\, Reels\, Stories\, Highlights)\n\n\n\nCreative ways to tell your small business story on Instagram\, whether you’re selling products or services\n\n\n\nHow to use hashtags effectively\n\n\n\nWhy you’re much more likely to be seen on Instagram when you post videos\n\n\n\nHow to build a strong relationship with your Instagram followers\, that converts to sales\n\n\n\n\nThis workshop is a free online webinar for small businesses in Ontario. Participate online for free\, using your preferred device (laptop\, smartphone or tablet). All you need is a fast internet connection and free webinar software. Download details will be provided after registration. \n\n\n\nWebinars will be recorded and made available to all registrants.
URL:https://investinhamilton.ca/hamilton-business-centre/event/grow-your-small-business-on-instagram-webinar-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230329T090000
DTEND;TZID=America/Toronto:20230329T113000
DTSTAMP:20230303T165158Z
CREATED:20230303T165157Z
LAST-MODIFIED:20230303T165158Z
UID:4866-1680080400-1680089400@investinhamilton.ca
SUMMARY:Canada Revenue Information Session - Tax Discussion (T1 Webinar)
DESCRIPTION:Canada Revenue Information Session – Tax Discussion (T1 Webinar) \n\n\n\nThe Canada Revenue Agency (CRA) in conjunction with the Hamilton Business Centre will be hosting a free interactive session to discuss the following topics; \n\n\n\n\nCommon tax errors\, what causes them and how to avoid them\n\n\n\nFinancial benchmarks\n\n\n\nInformation on CRA services\n\n\n\nGeneral bookkeeping concepts and best practices\n\n\n\n\n*** Please note this session will be delivered virtually. A Microsoft Teams invitation will be sent to all participants the day before the planned workshop. \n\n\n\nIf you are running late or unable to attend\, please cancel your registration via email or call 905-540-6400. \n\n\n\nThank you.
URL:https://investinhamilton.ca/hamilton-business-centre/event/canada-revenue-information-session-tax-discussion-t1-webinar-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230331T180000
DTEND;TZID=America/Toronto:20230331T193000
DTSTAMP:20230301T140408Z
CREATED:20230301T140407Z
LAST-MODIFIED:20230301T140408Z
UID:4851-1680285600-1680291000@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-14/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230403T133000
DTEND;TZID=America/Toronto:20230403T150000
DTSTAMP:20230321T150632Z
CREATED:20230321T150631Z
LAST-MODIFIED:20230321T150632Z
UID:5014-1680528600-1680534000@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-19/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230404T100000
DTEND;TZID=America/Toronto:20230404T113000
DTSTAMP:20230321T145624Z
CREATED:20230321T145517Z
LAST-MODIFIED:20230321T145624Z
UID:5011-1680602400-1680607800@investinhamilton.ca
SUMMARY:Web Presence 101 – Ensuring Your Foundation Is Set (Webinar)
DESCRIPTION:Delivery: Online (via ZOOM) \n\n\n\nJoin us to learn the fundamentals of your online web presence\, and to make sure you are putting yourself in the best position possible!\n\n\n\n\n\n\n\nAbout this Event:\n\n\n\nYour customers are on the web. Having a strategy for your online presence allows you to market your small business online so customers can easily find you. In this workshop hosted by the Toronto Digital Service Squad\, we’ll discuss the importance of getting your business online and where to start with developing your online presence. \n\n\n\nWhat you will learn: \n\n\n\n\nWhat is web presence and what platforms you can use to set up your website\n\n\n\nHow to create a professionally-designed\, responsive website for your business\n\n\n\nHow to optimize website content to improve your search engine ranking (SEO)\n\n\n\nSetting up your Google My Business listing and other online directories\n\n\n\nGetting started with social media\n\n\n\nHow email marketing can grow your business and encourage repeat customers\n\n\n\nDeveloping a cohesive brand voice online\n\n\n\nEngaging with customers virtually and building relationships on the web\n\n\n\n\nJoin us to learn how to build the foundation for your business’s web presence. \n\n\n\nTo join this webinar – register below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/web-presence-101-ensuring-your-foundation-is-set-webinar-8/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230404T190000
DTEND;TZID=America/Toronto:20230404T203000
DTSTAMP:20230321T144225Z
CREATED:20230321T144209Z
LAST-MODIFIED:20230321T144225Z
UID:5008-1680634800-1680640200@investinhamilton.ca
SUMMARY:Google Analytics 4 for Beginners (Webinar)
DESCRIPTION:Delivery: Online (via ZOOM) \n\n\n\nAre you ready to unlock the secrets of your website’s performance and gain valuable insights into your online audience? Google Analytics is a powerful tool that can give you a deeper understanding of who is visiting your website\, what they’re doing there\, and how to optimize your online presence for maximum impact. \n\n\n\nDiscover the fundamentals of Google Analytics in this beginner-level webinar. We’ll cover Google Analytics 4 (the new version\, which will become default in July 2023). \n\n\n\nYou’ll learn: \n\n\n\n\nHow Google Analytics works and how it can give your business a competitive edge\n\n\n\nHow to connect your website to Google Analytics and set up Google Analytics properly\n\n\n\nHow to identify the purpose and goals of your website\, so you can use Google Analytics to make data-driven decisions to help grow your business\n\n\n\nHow to find the most valuable reports for your business inside Google Analytics 4\n\n\n\n\nThis workshop is a free online webinar for small businesses in Ontario. Participate online for free\, using your preferred device (laptop\, smartphone or tablet). All you need is a fast internet connection and free webinar software. Download details will be provided after registration. \n\n\n\nWebinars will be recorded and made available to all registrants. \n\n\n\nEveryone who registers for this webinar will be entered into a draw to win a free eBook copy of See You on the Internet: Building Your Small Business with Digital Marketing. The winners will be chosen at random and announced during the workshop\, and you have to be in attendance to claim your prize.
URL:https://investinhamilton.ca/hamilton-business-centre/event/google-analytics-4-for-beginners/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230406T130000
DTEND;TZID=America/Toronto:20230406T160000
DTSTAMP:20230105T211415Z
CREATED:20230105T211414Z
LAST-MODIFIED:20230105T211415Z
UID:4594-1680786000-1680796800@investinhamilton.ca
SUMMARY:Access To Professionals (Legal): Virtual Sessions
DESCRIPTION:Are you looking for Business Legal\, Accounting\, or Marketing advice? The Access to Professionals series provides an opportunity for you to meet with a professional for a 30 minute\, one-on-one meeting and gives you the opportunity to ask any questions you may have about your business. \n\n\n\nTo learn more about the Access to Professionals program please visit: https://investinhamilton.ca/hamilton-business-centre/access-to-professionals-2/ \n\n\n\nHow to Book Your Session: \n\n\n\nSessions are free\, booked in 30-minute intervals (1-4 pm). \n\n\n\nThose wishing to participate MUST complete the form found by clicking on the link below. Once received\, a Hamilton Business Centre representative will then reach out to schedule your 30-minute\, one-on-one meeting time. \n\n\n\n\nhttp://21145108.hs-sites.com/access-to-professionals\n\n\n\n\nIf you have any difficulties with the form above or have questions\, please email us at mail@hamiltonbusinesscentre.ca.
URL:https://investinhamilton.ca/hamilton-business-centre/event/access-to-professionals-legal-virtual-sessions-27/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230407T180000
DTEND;TZID=America/Toronto:20230407T193000
DTSTAMP:20230321T151544Z
CREATED:20230321T151344Z
LAST-MODIFIED:20230321T151544Z
UID:5016-1680890400-1680895800@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-21/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230411T100000
DTEND;TZID=America/Toronto:20230411T113000
DTSTAMP:20230321T145924Z
CREATED:20230321T145923Z
LAST-MODIFIED:20230321T145924Z
UID:5012-1681207200-1681212600@investinhamilton.ca
SUMMARY:Social Media for Your Business (Webinar)
DESCRIPTION:Delivery: Online (via ZOOM) \n\n\n\nSocial media is an invaluable tool for today’s business\, whether you are just starting out or have been established for years.\n\n\n\nAbout this Event:\n\n\n\nNot understanding how to use social media effectively can leave you overwhelmed and ultimately hurt your bottom line as your potential customers can easily find your competitors. This workshop hosted by the Toronto Digital Service Squad will leave you with a better understanding of how to leverage the power of social media to grow your online community\, drive sales and reduce marketing costs. \n\n\n\nWhat you will learn: \n\n\n\n\nHow to choose the right social media platform(s) for your business\n\n\n\nHow to set up and optimize social media profiles\n\n\n\nThe basics of Instagram & Facebook shopping and how to utilize shoppable feeds\n\n\n\nBest practices for engagement on Facebook\, LinkedIn\, Twitter\, Instagram\, TikTok and Pinterest\n\n\n\nGrowing your social media community using both organic and paid strategies\n\n\n\nPlanning and curating your social media content\n\n\n\nTools for managing platforms and scheduling posts to save you time and energy\n\n\n\n\nJoin us to learn the ropes of building an engaging and profitable social media presence for your business. \n\n\n\nTo join this webinar please register below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/social-media-for-your-business-webinar-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230411T120000
DTEND;TZID=America/Toronto:20230411T130000
DTSTAMP:20230405T164651Z
CREATED:20230301T170026Z
LAST-MODIFIED:20230405T164651Z
UID:4846-1681214400-1681218000@investinhamilton.ca
SUMMARY:Get to Know Your Local Hamilton Shopper (Make Better-informed Business Decisions with Data)
DESCRIPTION:Delivery: Online (via ZOOM) \n\n\n\nInterested in gaining insights on local demographics which may help you make better-informed business decisions?\n\n\n\nIn this information session\, demographic information for 10 different communities in Hamilton will be explored. Any business that exists within a fifteen-minute walking distance of these areas may find the information in the presentation useful. \n\n\n\nThis demographic information comes from Community Market Profiles acquired by the Hamilton Business Centre through My Main Street’s Local Business Accelerator program. These profiles were generated using the data set of Environics Analytics\, one of North America’s “leading data\, analytics\, and marketing services companies”. \n\n\n\nTopics will include: \n\n\n\n\nConsumer segments living in the area. With knowledge on consumer segments\, you will better understand the groups living around your business. This understanding may allow you to make more appealing products\, services\, and messaging.\n\n\n\nLocal values. Local values can be used to inspire and improve your marketing message. The information session will provide examples on how this can be done.\n\n\n\nTop reasons why locals follow brands on social media. With this information\, you will know what social media content is more likely to generate followers. With more followers on social media\, your business will have greater exposure\, potentially increasing sales.\n\n\n\n\nAreas covered include: \n\n\n\n\nWaterdown\n\n\n\nHess Village\n\n\n\nKing West BIA\n\n\n\nLocke Street BIA\n\n\n\nMain West Esplanade BIA\n\n\n\nJames Street Corridor\n\n\n\nConcession Street BIA\n\n\n\nInternational Village BIA\n\n\n\nKing Street East Corridor\n\n\n\nStoney Creek
URL:https://investinhamilton.ca/hamilton-business-centre/event/get-to-know-your-local-hamilton-shopper-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230414T180000
DTEND;TZID=America/Toronto:20230414T193000
DTSTAMP:20230321T152124Z
CREATED:20230321T152124Z
LAST-MODIFIED:20230321T152124Z
UID:5017-1681495200-1681500600@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-22/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230418T100000
DTEND;TZID=America/Toronto:20230418T113000
DTSTAMP:20230321T150520Z
CREATED:20230321T150414Z
LAST-MODIFIED:20230321T150520Z
UID:5013-1681812000-1681817400@investinhamilton.ca
SUMMARY:eCommerce 101: What\, Why\, and How (Webinar)
DESCRIPTION:Delivery: Online (via ZOOM) \n\n\n\nMore consumers than ever before are turning to online shopping for greater convenience\, safety\, and variety.\n\n\n\n\n\n\n\nAbout this Event:\n\n\n\nIn this webinar\, the Toronto Digital Service Squad will teach you the basic steps to setting up an online store. We will cover everything from what you need to prepare before launching a store\, to choosing an e-commerce platform\, to providing excellent customer service online. You’ll finish this session feeling excited about how e-commerce can help you reach new customers and expand into different markets. \n\n\n\nWhat you will learn: \n\n\n\n\nWhat is e-commerce\, why it’s important\, and the benefits of selling online\n\n\n\nWhat platforms are available and how to pick the right one for you\n\n\n\nThe basics of inventory management\, choosing the right solution and streamlining point-of-sale for both in-store and online\n\n\n\nOptimizing your website content\, choosing the right themes\, and the basics of search engine optimization (SEO)\n\n\n\nHow to set up secure payments and various shipping options & costs\n\n\n\nLook at the basics of driving traffic to your store and boost sales through a variety of digital marketing channels\n\n\n\nHow to provide excellent customer service throughout the e-commerce purchase funnel\n\n\n\nJoin us to learn why you should consider e-commerce for your business and how you can easily get started.\n\n\n\n\nTo join this webinar please register below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ecommerce-101-what-why-and-how-webinar-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230419T100000
DTEND;TZID=America/Toronto:20230419T110000
DTSTAMP:20230327T183415Z
CREATED:20230327T183413Z
LAST-MODIFIED:20230327T183415Z
UID:5132-1681898400-1681902000@investinhamilton.ca
SUMMARY:Marketing Essentials for Small Business 101
DESCRIPTION:Delivery: Online (via WebEx) \n\n\n\nAbout this event\n\n\n\nFor any new business\, growing your customer base is your top priority. Marketing is a critical piece of being found by your target audience\, converting those prospects to customers\, and keeping customers over the long term. This webinar will give you an introduction to the tips and tools you need to get your marketing started on the right foot. By the end of the presentation\, you will have everything you need to establish your brand\, identify and reach your target audience\, get your small business found by your prospects\, and drive new sales through the groundwork of establishing your small business’s marketing presence. \n\n\n\nWhat you will learn: \n\n\n\n\nHave I clearly defined my brand purpose?\n\n\n\nWhat is a core value proposition?\n\n\n\nHow do I know who my customers are and how do I reach them?\n\n\n\nHow do I get my small business noticed on Google?\n\n\n\nHow do I create effective paid digital and social ads?\n\n\n\nWhat digital presence can I establish for my brand?\n\n\n\nIs my website as effective as it needs to be?\n\n\n\nWhat social platforms should I leverage? How do I effectively engage on social media?\n\n\n\nWhat non-digital marketing channels should I consider?\n\n\n\nWhere can my small business be found?\n\n\n\nHow do I grow loyalty from existing customers?\n\n\n\nWhat tools and resources can I use today to help market & advertise my small business?\n\n\n\n\nJoin us to learn about marketing and advertising for your small business. \n\n\n\nSpeaker Bio:\n\n\n\nThis session will be presented by Vicki Waschkowski\, founder of Hook Marketing. \n\n\n\nHook Marketing is a boutique agency offering customized support to small and mid-sized businesses\, across all aspects of strategic planning\, branding\, website development\, digital marketing\, social media management\, and more. \n\n\n\nVicki is also a marketing professor at Mohawk College\, a post-grad social media professor at Seneca\, and a Chartered Marketer curriculum developer & instructor for the Canadian Marketing Association. \n\n\n\nVicki’s experience has spanned over 20 years\, on the leadership teams of some of Canada’s biggest marketing agencies and corporate franchises. She effectively applies big-agency and corporate insights to small business setup and success. \n\n\n\nIf you require accommodation\, please notify us by email at least 4 weeks before the event date at etoronto@toronto.ca. To cancel the accommodation\, we require 5 business days’ notice before the event date.
URL:https://investinhamilton.ca/hamilton-business-centre/event/marketing-essentials-for-small-business-101/
END:VEVENT
END:VCALENDAR