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DTSTART;TZID=America/Toronto:20261005T100000
DTEND;TZID=America/Toronto:20261005T110000
DTSTAMP:20260922T144353Z
CREATED:20260922T144352Z
LAST-MODIFIED:20260922T144353Z
UID:9245-1791194400-1791198000@investinhamilton.ca
SUMMARY:Market Research Made Simple
DESCRIPTION:Free Self-Paced Online Challenge\n\n\n\nDate: Available AnytimeLocation: OnlineCost: Free \n\n\n\nAbout This Challenge\n\n\n\nBefore you invest time and money into your business idea\, make sure there’s a market for it. \n\n\n\nMarket Research Made Simple is a free\, self-paced online challenge from the Hamilton Business Centre designed to help entrepreneurs make informed business decisions through practical market research. \n\n\n\nWhether you’re starting your first business or exploring a new idea\, this 14-lesson challenge will guide you through the process of understanding your customers\, researching your competitors\, validating your ideas\, and reducing risk before you launch. \n\n\n\nEach lesson is practical\, easy to follow\, and can be completed at your own pace. \n\n\n\nWhat You’ll Learn\n\n\n\nThroughout this challenge\, you’ll learn how to: \n\n\n\n\nIdentify the real problem your business solves\n\n\n\nDefine and understand your ideal customer\n\n\n\nConduct customer interviews that uncover valuable insights\n\n\n\nResearch competitors and identify market opportunities\n\n\n\nAnalyze customer reviews and online demand\n\n\n\nEvaluate pricing strategies\n\n\n\nResearch your local market\n\n\n\nUse social media as a market research tool\n\n\n\nUse AI to organize and analyze your findings\n\n\n\nTest your business idea before investing\n\n\n\nTurn your research into a practical action plan\n\n\n\n\nYou’ll also receive downloadable worksheets that help you apply what you’ve learned every step of the way. \n\n\n\nWho Should Attend?\n\n\n\nThis challenge is ideal for: \n\n\n\n\nAspiring entrepreneurs\n\n\n\nNew business owners\n\n\n\nSide-hustle entrepreneurs\n\n\n\nAnyone exploring a new business idea\n\n\n\nSmall business owners looking to better understand their market\n\n\n\n\nNo previous business experience is required. \n\n\n\nChallenge Details\n\n\n\n\nFormat: Self-paced online learning\n\n\n\nLength: 14 practical lessons\n\n\n\nCost: Free\n\n\n\nAccess: Available anytime from any device\n\n\n\nAccessible: Available in 13+ languages\n\n\n\n\nWhy Take This Challenge?\n\n\n\nToo many entrepreneurs build their business on assumptions. This challenge will help you replace guesswork with evidence so you can make smarter decisions\, reduce risk\, and move forward with greater confidence. \n\n\n\nReady to Make Smarter Business Decisions?\n\n\n\nRegister below to get instant access. You’ll receive an email with a link to the online lesson portal. If you don’t see it within 10–15 minutes\, please check your junk or spam folder.
URL:https://investinhamilton.ca/hamilton-business-centre/event/market-research-made-simple-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261002T130000
DTEND;TZID=America/Toronto:20261002T143000
DTSTAMP:20260922T133023Z
CREATED:20260922T133022Z
LAST-MODIFIED:20260922T133023Z
UID:9199-1790946000-1790951400@investinhamilton.ca
SUMMARY:Entrepreneur Essentials: Business Plan Writing Tips
DESCRIPTION:Location: Online. \n\n\n\nJoin the Vaughan Business & Entrepreneurship Centre (VBEC) for a group session on business plan writing tips. You may have attended our business plan launchpad series and are now ready to put pen to paper. Take a deep dive into each section of the business plan with Faaria Wali\, our Small Business Advisor. Faaria will highlight key sections of the plan that selection committees and lenders will look for in your plan\, including: \n\n\n\n\nYour company profile\n\n\n\nA detailed marketing strategy\n\n\n\nYour process and procedures\n\n\n\nAnd more…\n\n\n\n\nDuring this virtual open-forum style Q&A\, feel free to turn cameras on\, ask questions in the chatbox\, and share about your own business. \n\n\n\n*Virtual zoom meeting link will be sent to your inbox 1 day prior to the event.
URL:https://investinhamilton.ca/hamilton-business-centre/event/entrepreneur-essentials-business-plan-writing-tips-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261002T093000
DTEND;TZID=America/Toronto:20261002T110000
DTSTAMP:20260922T143435Z
CREATED:20260922T142957Z
LAST-MODIFIED:20260922T143435Z
UID:9241-1790933400-1790938800@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (In-Person Session)
DESCRIPTION:Location: In-Person. \n\n\n\nAre you dreaming of launching your own business but unsure where to start? Don’t miss this opportunity to gain essential insights and actionable guidance at our in-person seminar\, Ten Steps to Starting a Business! Starting a small business can be exciting and challenging. With careful research and hard work\, it can also be very rewarding. \n\n\n\nThis seminar is designed for aspiring entrepreneurs like you\, covering the fundamentals to make starting a small business faster and easier. \n\n\n\nYou’ll explore key topics including: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirements\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nWhether you’re just brainstorming or ready to take the plunge\, this 90-minute session will equip you with the tools and confidence to turn your vision into reality. Plus\, it’s hosted by the Hamilton Business Centre – your go-to hub for business support. \n\n\n\nLocation: Hamilton Business Centre\, Hamilton City Hall\, 71 Main Street West (1st Floor)\, Hamilton\, ON.  \n\n\n\nHave questions? Call 905-540-6400.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-in-person-session-21/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261001T180000
DTEND;TZID=America/Toronto:20261001T193000
DTSTAMP:20260922T132823Z
CREATED:20260922T132756Z
LAST-MODIFIED:20260922T132823Z
UID:9196-1790877600-1790883000@investinhamilton.ca
SUMMARY:Standout in the Sea of AI Content
DESCRIPTION:Location: Online. \n\n\n\nIn this interactive workshop\, you’ll learn how to combine the efficiency of AI with the human qualities that make a brand memorable. \n\n\n\nAI has made content creation faster\, but it has also made it easier for every brand to look and sound the same. How do you create content that feels genuinely different\, connects with your ideal clients\, and builds your brand without constantly chasing the algorithm? \n\n\n\nIn this interactive\, in-person workshop\, you’ll learn how to combine the efficiency of AI with the human qualities that make a brand memorable. We’ll explore how your visuals\, perspective\, personality\, and client experience can help you build meaningful connections both online and offline. \n\n\n\nYou’ll learn how to: \n\n\n\n\nUse visuals to make your brand instantly recognizable: Explore how colour\, photography\, design\, video\, and other visual elements can communicate your personality\, create an emotional response\, and help your content stand out in an increasingly crowded digital space.\n\n\n\nShare the perspective that only you can offer: Identify the experiences\, opinions\, values\, and stories that shape your point of view—and learn how to turn them into content that feels authentic\, distinctive\, and relevant to your audience.\n\n\n\nBuild an experience that connects with your ideal clients: Consider how people experience your brand at every touchpoint\, from your social content and website to in-person interactions and analog marketing. Learn how to create moments that make the right people feel seen\, understood\, and excited to work with you.\n\n\n\nDevelop a brand that attracts the right people without relying on algorithm hacks: Move beyond trends\, formulas\, and constant posting to create an intentional brand that builds recognition\, trust\, and long-term relationships.\n\n\n\nPrompt AI tools to support your voice instead of replacing it: Learn how to give AI the context\, direction\, examples\, and feedback it needs to create stronger content that reflects your tone\, perspective\, audience\, and goals.\n\n\n\n\nYou’ll leave with greater clarity about what makes your brand different\, practical ideas for creating more memorable content\, and a human\, sustainable approach to using AI in your marketing. \n\n\n\nAbout the Presenter: Ana Belen Pautassi is a marketing strategist\, business and lifestyle coach\, speaker\, and founder of Dreaming Big Lifestyle. With more than a decade of multidisciplinary marketing experience\, she helps entrepreneurs build distinctive brands and create content that connects with their ideal clients. \n\n\n\nDrawing on her background in journalism\, communications\, digital marketing\, branding\, visual design\, and content creation\, Ana brings a practical\, human-centred perspective to marketing. Through coaching\, workshops\, and education\, she helps business owners clarify their message\, share their unique perspective\, and use tools such as AI intentionally to support their creativity and voice rather than replacing what makes them different.
URL:https://investinhamilton.ca/hamilton-business-centre/event/standout-in-the-sea-of-ai-content/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261001T130000
DTEND;TZID=America/Toronto:20261001T160000
DTSTAMP:20260813T190320Z
CREATED:20260813T190318Z
LAST-MODIFIED:20260813T190320Z
UID:8967-1790859600-1790870400@investinhamilton.ca
SUMMARY:Access To Professionals (Business Legal): Virtual Sessions
DESCRIPTION:Are you looking for business legal advice? \n\n\n\nWhen running your own business there are many legal issues you’ll need to consider. Whether it’s how to best develop your business structure\, protect your brand\, review contracts\, or deal with human resources questions. The Access to Professionals series provides an opportunity for you to meet with a professional for a 30-minute\, one-on-one meeting and gives you the opportunity to ask any of those burning questions you may have about your business. \n\n\n\nA to P business legal professionals can address most common questions such as: \n\n\n\n\nI’m starting a business. Do I need to incorporate?\n\n\n\nShould I operate as a sole proprietorship or a corporation?\n\n\n\nI’m starting a business with someone else. Should we operate as a partnership or a corporation?\n\n\n\nShould I incorporate federally or provincially?\n\n\n\nHow do I start a not-for-profit?\n\n\n\nWhat rules do I have to follow when naming my business?\n\n\n\nDo I have to register my business name?\n\n\n\nWhat should I look out for when signing a commercial lease?\n\n\n\nI’ve been asked to stop using my company’s name or logo\n\n\n\nWhat records do I have to keep or file to maintain my corporation?\n\n\n\nI need help writing or reviewing a business document or contract\n\n\n\n\nHow to book a session: \n\n\n\nSessions are free (virtual\, phone)\, booked in 30-minute intervals (1-4 pm). \n\n\n\nThose wishing to participate MUST complete the form found by clicking on the “Register Now” button below. Once received\, a Hamilton Business Centre representative will then reach out to schedule your 30-minute\, one-on-one meeting time.
URL:https://investinhamilton.ca/hamilton-business-centre/event/access-to-professionals-business-legal-virtual-sessions-30/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260930T100000
DTEND;TZID=America/Toronto:20260930T110000
DTSTAMP:20260818T160914Z
CREATED:20260818T160913Z
LAST-MODIFIED:20260818T160914Z
UID:9058-1790762400-1790766000@investinhamilton.ca
SUMMARY:Barcodes & Beyond: Scaling your Business for Growth (Foodpreneur Advantage)
DESCRIPTION:Location: Online. \n\n\n\nThis session will cover key areas to consider and relative impacts as they relate to selling your products regionally\, inter-provincially and internationally. \n\n\n\nIn this free 60-minute online seminar learn about: \n\n\n\n\nWhat you need to consider when scaling and exporting with confidence\n\n\n\nActionable guidance to align with regulatory expectations and prepare for future requirements\n\n\n\nWhat retailers and marketplaces expect from brand owners\n\n\n\nWhy authentic barcodes (GTINs)\, accurate product data\, and high‑quality product images matter\n\n\n\nHow to ensure your product meets market‑ready requirements for growth
URL:https://investinhamilton.ca/hamilton-business-centre/event/barcodes-beyond-scaling-your-business-for-growth-foodpreneur-advantage/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260929T090000
DTEND;TZID=America/Toronto:20260929T113000
DTSTAMP:20260826T124454Z
CREATED:20260826T124453Z
LAST-MODIFIED:20260826T124454Z
UID:9120-1790672400-1790681400@investinhamilton.ca
SUMMARY:Access To Professionals (Business Growth): Virtual Sessions
DESCRIPTION:Looking for expert guidance to help you grow your business? \n\n\n\nConnect with our Business Growth Advisory Partners\, Business Advisory Group (B.A.G.) through the Access to Professionals program. \n\n\n\nB.A.G. is a volunteer-based group of experienced business professionals\, senior managers\, and advisors who work closely with entrepreneurs and small business owners to provide practical\, unbiased advice tailored to your business needs. Their focus is on helping you identify opportunities\, overcome challenges\, and build a clear path forward for growth. \n\n\n\nThrough one-on-one advisory sessions\, B.A.G. supports clients in areas such as business planning\, operations\, marketing\, financial performance\, and strategic growth. Each session is designed to provide actionable insights you can apply directly to your business. \n\n\n\nWhether you are starting out\, scaling up\, or navigating challenges\, these sessions are an opportunity to gain valuable perspective from seasoned professionals who understand the realities of running and growing a business. \n\n\n\nHow to book a session: \n\n\n\nSessions are free (Zoom\, phone)\, booked in 60-minute intervals (9-10 am and 10:30-11:30 am). \n\n\n\nThose wishing to participate MUST complete the form found by clicking on the “Register Now” button below. Once received\, a Hamilton Business Centre representative will then reach out to schedule your 60-minute\, one-on-one meeting time.
URL:https://investinhamilton.ca/hamilton-business-centre/event/access-to-professionals-business-growth-virtual-sessions-15/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260928T100000
DTEND;TZID=America/Toronto:20260928T110000
DTSTAMP:20260818T173335Z
CREATED:20260818T173334Z
LAST-MODIFIED:20260818T173335Z
UID:9103-1790589600-1790593200@investinhamilton.ca
SUMMARY:Market Research Made Simple
DESCRIPTION:Free Self-Paced Online Challenge\n\n\n\nDate: Available AnytimeLocation: OnlineCost: Free \n\n\n\nAbout This Challenge\n\n\n\nBefore you invest time and money into your business idea\, make sure there’s a market for it. \n\n\n\nMarket Research Made Simple is a free\, self-paced online challenge from the Hamilton Business Centre designed to help entrepreneurs make informed business decisions through practical market research. \n\n\n\nWhether you’re starting your first business or exploring a new idea\, this 14-lesson challenge will guide you through the process of understanding your customers\, researching your competitors\, validating your ideas\, and reducing risk before you launch. \n\n\n\nEach lesson is practical\, easy to follow\, and can be completed at your own pace. \n\n\n\nWhat You’ll Learn\n\n\n\nThroughout this challenge\, you’ll learn how to: \n\n\n\n\nIdentify the real problem your business solves\n\n\n\nDefine and understand your ideal customer\n\n\n\nConduct customer interviews that uncover valuable insights\n\n\n\nResearch competitors and identify market opportunities\n\n\n\nAnalyze customer reviews and online demand\n\n\n\nEvaluate pricing strategies\n\n\n\nResearch your local market\n\n\n\nUse social media as a market research tool\n\n\n\nUse AI to organize and analyze your findings\n\n\n\nTest your business idea before investing\n\n\n\nTurn your research into a practical action plan\n\n\n\n\nYou’ll also receive downloadable worksheets that help you apply what you’ve learned every step of the way. \n\n\n\nWho Should Attend?\n\n\n\nThis challenge is ideal for: \n\n\n\n\nAspiring entrepreneurs\n\n\n\nNew business owners\n\n\n\nSide-hustle entrepreneurs\n\n\n\nAnyone exploring a new business idea\n\n\n\nSmall business owners looking to better understand their market\n\n\n\n\nNo previous business experience is required. \n\n\n\nChallenge Details\n\n\n\n\nFormat: Self-paced online learning\n\n\n\nLength: 14 practical lessons\n\n\n\nCost: Free\n\n\n\nAccess: Available anytime from any device\n\n\n\nAccessible: Available in 13+ languages\n\n\n\n\nWhy Take This Challenge?\n\n\n\nToo many entrepreneurs build their business on assumptions. This challenge will help you replace guesswork with evidence so you can make smarter decisions\, reduce risk\, and move forward with greater confidence. \n\n\n\nReady to Make Smarter Business Decisions?\n\n\n\nRegister below to get instant access. You’ll receive an email with a link to the online lesson portal. If you don’t see it within 10–15 minutes\, please check your junk or spam folder.
URL:https://investinhamilton.ca/hamilton-business-centre/event/market-research-made-simple-9/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260925T100000
DTEND;TZID=America/Toronto:20260925T110000
DTSTAMP:20260818T173257Z
CREATED:20260818T173255Z
LAST-MODIFIED:20260818T173257Z
UID:9101-1790330400-1790334000@investinhamilton.ca
SUMMARY:Market Research Made Simple
DESCRIPTION:Free Self-Paced Online Challenge\n\n\n\nDate: Available AnytimeLocation: OnlineCost: Free \n\n\n\nAbout This Challenge\n\n\n\nBefore you invest time and money into your business idea\, make sure there’s a market for it. \n\n\n\nMarket Research Made Simple is a free\, self-paced online challenge from the Hamilton Business Centre designed to help entrepreneurs make informed business decisions through practical market research. \n\n\n\nWhether you’re starting your first business or exploring a new idea\, this 14-lesson challenge will guide you through the process of understanding your customers\, researching your competitors\, validating your ideas\, and reducing risk before you launch. \n\n\n\nEach lesson is practical\, easy to follow\, and can be completed at your own pace. \n\n\n\nWhat You’ll Learn\n\n\n\nThroughout this challenge\, you’ll learn how to: \n\n\n\n\nIdentify the real problem your business solves\n\n\n\nDefine and understand your ideal customer\n\n\n\nConduct customer interviews that uncover valuable insights\n\n\n\nResearch competitors and identify market opportunities\n\n\n\nAnalyze customer reviews and online demand\n\n\n\nEvaluate pricing strategies\n\n\n\nResearch your local market\n\n\n\nUse social media as a market research tool\n\n\n\nUse AI to organize and analyze your findings\n\n\n\nTest your business idea before investing\n\n\n\nTurn your research into a practical action plan\n\n\n\n\nYou’ll also receive downloadable worksheets that help you apply what you’ve learned every step of the way. \n\n\n\nWho Should Attend?\n\n\n\nThis challenge is ideal for: \n\n\n\n\nAspiring entrepreneurs\n\n\n\nNew business owners\n\n\n\nSide-hustle entrepreneurs\n\n\n\nAnyone exploring a new business idea\n\n\n\nSmall business owners looking to better understand their market\n\n\n\n\nNo previous business experience is required. \n\n\n\nChallenge Details\n\n\n\n\nFormat: Self-paced online learning\n\n\n\nLength: 14 practical lessons\n\n\n\nCost: Free\n\n\n\nAccess: Available anytime from any device\n\n\n\nAccessible: Available in 13+ languages\n\n\n\n\nWhy Take This Challenge?\n\n\n\nToo many entrepreneurs build their business on assumptions. This challenge will help you replace guesswork with evidence so you can make smarter decisions\, reduce risk\, and move forward with greater confidence. \n\n\n\nReady to Make Smarter Business Decisions?\n\n\n\nRegister below to get instant access. You’ll receive an email with a link to the online lesson portal. If you don’t see it within 10–15 minutes\, please check your junk or spam folder.
URL:https://investinhamilton.ca/hamilton-business-centre/event/market-research-made-simple-8/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260924T100000
DTEND;TZID=America/Toronto:20260924T110000
DTSTAMP:20260818T160622Z
CREATED:20260818T160606Z
LAST-MODIFIED:20260818T160622Z
UID:9054-1790244000-1790247600@investinhamilton.ca
SUMMARY:Labelling & Packaging your Food Product (Foodpreneur Advantage)
DESCRIPTION:This session is for founders preparing products for retail shelves\, online sales or wholesale distribution. \n\n\n\nIn this free 60-minute online webinar\, you’ll learn: \n\n\n\n\nPackaging that protects and sells your product\n\n\n\nCanadian food labelling requirements\n\n\n\nCommon compliance mistakes to avoid\n\n\n\nHow packaging influences customer purchasing decisions\n\n\n\n\nYour package is often your first salesperson. \n\n\n\nIt has just seconds to capture attention\, communicate your brand and meet regulatory requirements—all while protecting product quality. \n\n\n\nJoin Nicole Haney\, former Founder & CEO of Boho Bars\, as she shares practical lessons from bringing packaged food products to market. \n\n\n\nYou’ll learn about: \n\n\n\n\nPackaging selection\n\n\n\nMandatory labelling requirements\n\n\n\nShelf appeal\n\n\n\nConsumer communication\n\n\n\nRetail expectations\n\n\n\nCommon packaging and labelling pitfalls\n\n\n\n\nLeave with a clearer understanding of how great packaging combines compliance\, functionality and marketing to help increase sales and build consumer confidence. \n\n\n\nPresented by Foodpreneur AdvantageDuration: 1 hour
URL:https://investinhamilton.ca/hamilton-business-centre/event/labelling-packaging-your-food-product-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260923T100000
DTEND;TZID=America/Toronto:20260923T110000
DTSTAMP:20260818T161200Z
CREATED:20260818T161130Z
LAST-MODIFIED:20260818T161200Z
UID:9062-1790157600-1790161200@investinhamilton.ca
SUMMARY:Barcodes and Beyond: What You Need to be Market-Ready (Foodpreneur Advantage)
DESCRIPTION:Learn how barcodes can get you market-ready for retail\, online sales\, and supply chain success. \n\n\n\nIn this free 60-minute online seminar\, learn about: \n\n\n\n\nGS1 Canada services\n\n\n\nThe roles played by GS1 Canada across the supply chain\n\n\n\nTools and resources on how to get started the right way.\n\n\n\n\nThis webinar will demystify barcodes by explaining why unique product identification is key when selling your product on a website\, through a retailer or an online marketplace. Having an authentic\, licensed barcode\, coupled with proper support systems\, will help you navigate regulatory and trading requirements while ensuring you are in conformity with your trading partners. \n\n\n\nPresented by GS1 Canada & Foodpreneur AdvantageDuration: 1 hour
URL:https://investinhamilton.ca/hamilton-business-centre/event/barcodes-and-beyond-what-you-need-to-be-market-ready-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260923T093000
DTEND;TZID=America/Toronto:20260923T103000
DTSTAMP:20260818T172935Z
CREATED:20260818T172934Z
LAST-MODIFIED:20260818T172935Z
UID:9095-1790155800-1790159400@investinhamilton.ca
SUMMARY:Understanding how AEO Changes Getting Found & What to do Next
DESCRIPTION:Location: Online. \n\n\n\n“From traditional Google rankings to AI-driven “Answer Engines\,” how businesses are discovered is changing. \n\n\n\n“From traditional Google rankings to AI-driven “Answer Engines\,” how businesses are discovered is changing. This session is designed to unite businesses on the next frontier of digital marketing: Answer/AI Engine Optimization (AEO). \n\n\n\nSearch is changing — and so is how buyers discover your business. In this webinar\, we’ll break down why traditional Search Engine Optimization (SEO) alone is no longer enough and how Answer Engine Optimization (AEO) is reshaping modern growth strategies. \n\n\n\nWe’ll cover: \n\n\n\n– Why AI tools are disrupting the traditional search funnel of SEO- How buyers are discovering brands before ever visiting a website- What AI systems actually reward in content- Why “ranking” is no longer the same as visibility- How marketing teams need to rethink content strategy moving forward \n\n\n\nIf your team is still optimizing only for clicks\, this session will show you what comes next. This webinar is best suited for those in the beginner stage of learning about AEO\, and who may already be working on their SEO.” \n\n\n\nAbout the Presenter: Born and raised in Ontario\, Taylor Partridge is a Marketing Solutions Manager at ThinkFuel Inc\, with expertise in aligning marketing\, sales\, and technology. Taylor focuses on helping B2B companies drive real pipeline growth through strategic demand generation and inbound marketing. Taylor is passionate about building strong partnerships that help clients reach their goals and see measurable impact. Her experience spans a wide range of industries—from startups to established brands—where she has helped transform complex challenges into clear\, scalable success plans. \n\n\n\nHer superpower lies in uncovering what truly drives client outcomes and turning those insights into actionable strategies that foster long-term retention\, satisfaction\, and growth. \n\n\n\nHer mantra: Always keep learning. Stay humble. Stay thankful. Because great marketing starts with listening\, partnership\, and a little bit of boldness.
URL:https://investinhamilton.ca/hamilton-business-centre/event/understanding-how-aeo-changes-getting-found-what-to-do-next/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260922T093000
DTEND;TZID=America/Toronto:20260922T113000
DTSTAMP:20260818T172730Z
CREATED:20260818T172729Z
LAST-MODIFIED:20260818T172730Z
UID:9093-1790069400-1790076600@investinhamilton.ca
SUMMARY:Business Fundamentals: Marketing & Sales
DESCRIPTION:Location: Online. \n\n\n\nOverview \n\n\n\nThis session will help you create a marketing plan that targets your ideal customer and help you identify the marketing tactics. \n\n\n\nMarketing and Sales: Marketing drives sales. Let’s build your strategy. \n\n\n\nWithout a clear marketing and sales strategy\, your business risks wasting time\, money-and missing out on customers. In BACD’s Marketing & Sales Session\, you’ll learn how to attract the right audience\, build your brand\, and convert leads into loyal clients. \n\n\n\nWe’ll help you create a strategy that works for your business and budget. \n\n\n\nHere’s what we cover: \n\n\n\n\nBranding and your value proposition\n\n\n\nOnline and offline marketing tactics\n\n\n\nLead generation and client acquisition\n\n\n\nSales strategy and follow-up process\n\n\n\nDigital tools and web elements that support growth\n\n\n\n\nThis session is part of our Business Fundamentals Series\, which also includes Start Up\, Business Planning\, and Finance & Operations. Take them in any order-sessions run monthly with flexible times. \n\n\n\nJoin us and start building a marketing and sales strategy that gets results.
URL:https://investinhamilton.ca/hamilton-business-centre/event/business-fundamentals-marketing-sales-9/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260922T090000
DTEND;TZID=America/Toronto:20260922T113000
DTSTAMP:20260826T124429Z
CREATED:20260826T124428Z
LAST-MODIFIED:20260826T124429Z
UID:9118-1790067600-1790076600@investinhamilton.ca
SUMMARY:Access To Professionals (Business Growth): Virtual Sessions
DESCRIPTION:Looking for expert guidance to help you grow your business? \n\n\n\nConnect with our Business Growth Advisory Partners\, Business Advisory Group (B.A.G.) through the Access to Professionals program. \n\n\n\nB.A.G. is a volunteer-based group of experienced business professionals\, senior managers\, and advisors who work closely with entrepreneurs and small business owners to provide practical\, unbiased advice tailored to your business needs. Their focus is on helping you identify opportunities\, overcome challenges\, and build a clear path forward for growth. \n\n\n\nThrough one-on-one advisory sessions\, B.A.G. supports clients in areas such as business planning\, operations\, marketing\, financial performance\, and strategic growth. Each session is designed to provide actionable insights you can apply directly to your business. \n\n\n\nWhether you are starting out\, scaling up\, or navigating challenges\, these sessions are an opportunity to gain valuable perspective from seasoned professionals who understand the realities of running and growing a business. \n\n\n\nHow to book a session: \n\n\n\nSessions are free (Zoom\, phone)\, booked in 60-minute intervals (9-10 am and 10:30-11:30 am). \n\n\n\nThose wishing to participate MUST complete the form found by clicking on the “Register Now” button below. Once received\, a Hamilton Business Centre representative will then reach out to schedule your 60-minute\, one-on-one meeting time.
URL:https://investinhamilton.ca/hamilton-business-centre/event/access-to-professionals-business-growth-virtual-sessions-14/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260922T090000
DTEND;TZID=America/Toronto:20260922T100000
DTSTAMP:20260810T142011Z
CREATED:20260224T172803Z
LAST-MODIFIED:20260810T142011Z
UID:7968-1790067600-1790071200@investinhamilton.ca
SUMMARY:How to Incorporate Your Business
DESCRIPTION:Location: Online. \n\n\n\nJoin this beginner-friendly webinar to learn the basics of how to incorporate a business in Ontario. \n\n\n\nWe’ll walk through: \n\n\n\n\nWhat incorporation is\n\n\n\nThe key steps involved\n\n\n\nRequired documents\n\n\n\nCosts\n\n\n\nCommon mistakes to avoid\n\n\n\nAnd much more\n\n\n\n\nThis is the perfect opportunity to decide if incorporating is the right move for your business and know exactly how to get started. \n\n\n\nAbout the presenter: \n\n\n\nThis webinar will be led by experienced lawyers from SimpsonWigle LAW LLP\, a well-established law firm serving business owners and entrepreneurs in Ontario. With more than 125 years of legal experience and a team of over 30 lawyers specializing in business law\, corporate services\, tax\, commercial matters\, and related areas\, the SimpsonWigle team provides practical\, high-quality legal guidance tailored to the needs of growing businesses. Their deep knowledge of incorporation processes and small business legal issues makes them ideal guides to help you confidently navigate how to incorporate your business in Ontario. \n\n\n\nRegistration is required. A virtual webinar link will be sent to registrants upon registration. \n\n\n\nThe workshop will begin promptly at 9:00 am. If you are unable to attend\, please cancel your registration via email or call 905-540-6400
URL:https://investinhamilton.ca/hamilton-business-centre/event/how-to-incorporate-your-business-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260921T150000
DTEND;TZID=America/Toronto:20260921T163000
DTSTAMP:20260818T172550Z
CREATED:20260818T172549Z
LAST-MODIFIED:20260818T172550Z
UID:9091-1790002800-1790008200@investinhamilton.ca
SUMMARY:Entrepreneur Essentials: Understanding your Value Proposition
DESCRIPTION:Location: Online. \n\n\n\nJoin the VBEC team for a group session exploring who you are as a business. \n\n\n\nJoin the Vaughan Business & Entrepreneurship Centre (VBEC) for a group session exploring who you are as a business. Faaria Wali\, our Small Business Advisor\, will guide you through conversations about: \n\n\n\n\nyour compelling value;\n\n\n\nunderstanding your customer; and\n\n\n\nfine-tuning your value proposition.\n\n\n\n\nWhen you finish this group session\, you should have a clearer understanding of your product or service and why your customers come to you. We also explore the idea of an “elevator pitch”. During this virtual open-forum-style Q&A\, feel free to turn on your cameras\, ask questions in the chat box\, and share more about your business. \n\n\n\nThese sessions will occur monthly. Attend any session that fits your schedule. This session is ideal for idea-stage\, Pre-Launch businesses\, & businesses looking to grow \n\n\n\nIf you have any questions for us at VBEC\, send an email to ed@vaughan.ca. \n\n\n\n*Virtual zoom meeting link will be sent to your inbox 1 day prior to the event.
URL:https://investinhamilton.ca/hamilton-business-centre/event/entrepreneur-essentials-understanding-your-value-proposition-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260921T140000
DTEND;TZID=America/Toronto:20260921T153000
DTSTAMP:20260818T172348Z
CREATED:20260818T172347Z
LAST-MODIFIED:20260818T172348Z
UID:9089-1789999200-1790004600@investinhamilton.ca
SUMMARY:Intro to E-Commerce: From Idea to First Sale in Ten Steps
DESCRIPTION:Location: Online. \n\n\n\nExploring the essentials of launching a successful online business \n\n\n\nAbout the workshop: \n\n\n\nJoin our comprehensive E-commerce workshop where we’ll explore the essentials of launching a successful online business. \n\n\n\nFrom identifying your target audience and sourcing products to choosing the right platform and designing your brand\, we’ll touch on each crucial step. \n\n\n\nGet introduced to topics such as: \n\n\n\n\nSourcing your products\n\n\n\nRegistering your business\n\n\n\nBuilding your online store\n\n\n\nDiscovering the essentials of effectively marketing\n\n\n\nAttracting customers\n\n\n\n\nWe’ll run through 10 steps to help you turn your idea into your first sale. Perfect for beginners and those looking to get started with an e-commerce strategy.
URL:https://investinhamilton.ca/hamilton-business-centre/event/intro-to-e-commerce-from-idea-to-first-sale-in-ten-steps-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260921T133000
DTEND;TZID=America/Toronto:20260921T150000
DTSTAMP:20260826T123318Z
CREATED:20260826T123317Z
LAST-MODIFIED:20260826T123318Z
UID:9108-1789997400-1790002800@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (In-Person Session)
DESCRIPTION:Location: In-Person. \n\n\n\nAre you dreaming of launching your own business but unsure where to start? Don’t miss this opportunity to gain essential insights and actionable guidance at our in-person seminar\, Ten Steps to Starting a Business! Starting a small business can be exciting and challenging. With careful research and hard work\, it can also be very rewarding. \n\n\n\nThis seminar is designed for aspiring entrepreneurs like you\, covering the fundamentals to make starting a small business faster and easier. \n\n\n\nYou’ll explore key topics including: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirements\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nWhether you’re just brainstorming or ready to take the plunge\, this 90-minute session will equip you with the tools and confidence to turn your vision into reality. Plus\, it’s hosted by the Hamilton Business Centre – your go-to hub for business support. \n\n\n\nLocation: Hamilton Business Centre\, Hamilton City Hall\, 71 Main Street West (1st Floor)\, Hamilton\, ON.  \n\n\n\nHave questions? Call 905-540-6400.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-in-person-session-20/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260917T100000
DTEND;TZID=America/Toronto:20260917T110000
DTSTAMP:20260818T160425Z
CREATED:20260818T160355Z
LAST-MODIFIED:20260818T160425Z
UID:9050-1789639200-1789642800@investinhamilton.ca
SUMMARY:Food Safety Fundamentals for Founders (Foodpreneur Advantage)
DESCRIPTION:This session is for founders who want to build food safety into their business from day one. \n\n\n\nIn this free 60-minute online webinar\, you’ll learn: \n\n\n\n\nFood safety fundamentals every food business needs\n\n\n\nPractical production best practices\n\n\n\nHow food safety supports retailer readiness and consumer trust\n\n\n\nCommon startup mistakes to avoid\n\n\n\n\nFood safety isn’t just about regulatory compliance – it’s a competitive advantage. \n\n\n\nWhether you’re producing yourself or working with a commercial kitchen or co-packer\, understanding food safety expectations helps protect your customers\, strengthen your brand and prepare your business for growth. \n\n\n\nJoin Lisa Cove\, Founder of Shelf Ready Inc.\, as she simplifies food safety into practical\, actionable steps every founder can implement. \n\n\n\nYou’ll leave understanding: \n\n\n\n\nGood Manufacturing Practices (GMPs)\n\n\n\nFood safety fundamentals\n\n\n\nRisk reduction\n\n\n\nDocumentation basics\n\n\n\nPreparing for future certifications\n\n\n\n\nBuild the systems that allow your business to grow confidently while earning customer and retailer trust. \n\n\n\nPresented by Foodpreneur AdvantageDuration: 1 hour
URL:https://investinhamilton.ca/hamilton-business-centre/event/food-safety-fundamentals-for-founders-foodpreneur-advantage/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260916T110000
DTEND;TZID=America/Toronto:20260916T120000
DTSTAMP:20260818T172247Z
CREATED:20260818T172203Z
LAST-MODIFIED:20260818T172247Z
UID:9086-1789556400-1789560000@investinhamilton.ca
SUMMARY:Competition Bureau 101 for Businesses (Webinar)
DESCRIPTION:Location: Online. \n\n\n\nMany businesses overlook competition law. Learn how to spot issues\, give better advice\, and access free resources in this Bureau session. \n\n\n\nMany entrepreneurs\, founders and small business owners don’t know about competition law\, even though the law applies to them. The businesses you support need to know: \n\n\n\n\nWhat are their competition law obligations and how to comply; and\,\n\n\n\nHow to spot and report potential anti-competitive activity.\n\n\n\n\nBy understanding the basics of competition law\, you can give better advice to the businesses you work with. Join this training session for business advisors hosted by the Competition Bureau to learn about: \n\n\n\n\nWhat competition law covers and how the Bureau enforces it\n\n\n\nHow the Bureau can promote pro-competitive rules and regulations\n\n\n\nThe Bureau’s free\, plain language educational resources\n\n\n\nWhen and how to direct your stakeholders or businesses to the Bureau when appropriate
URL:https://investinhamilton.ca/hamilton-business-centre/event/competition-bureau-101-for-businesses-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260916T090000
DTEND;TZID=America/Toronto:20260916T100000
DTSTAMP:20260811T131320Z
CREATED:20260811T130611Z
LAST-MODIFIED:20260811T131320Z
UID:8951-1789549200-1789552800@investinhamilton.ca
SUMMARY:Tax Seminar with the CRA: T1 Sole Proprietor & Partnership
DESCRIPTION:Location: Online. \n\n\n\nHosted by the CRA this workshop provides small business owners with a overview of the relationship between their business and taxation. \n\n\n\nThe CRA Liaison Officer tax seminar targets newer small businesses or potential new start-ups. \n\n\n\nThis webinar helps: \n\n\n\n\nExplain common tax errors\, what causes them and how to avoid them\n\n\n\nDemonstrate how to use financial benchmarks for relevant industries\n\n\n\nProvide information on the CRA’s services\n\n\n\nExplain general bookkeeping concepts and best practices\n\n\n\n\nThis seminar will provide small business owners with a general overview of the relationship between their business and taxation. It also allows participants the opportunity to speak directly to a representative from the CRA to ask any questions that they might have concerning business issues. \n\n\n\nRegistration is required. A virtual webinar link will be sent to registrants 24 hrs. prior to the start date/time. \n\n\n\nThe workshop will begin promptly at 9:00 am. If you are unable to attend\, please cancel your registration via email or call 905-540-6400.
URL:https://investinhamilton.ca/hamilton-business-centre/event/tax-seminar-with-the-cra-t1-sole-proprietor-partnership-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260915T180000
DTEND;TZID=America/Toronto:20260915T193000
DTSTAMP:20260818T172003Z
CREATED:20260818T172002Z
LAST-MODIFIED:20260818T172003Z
UID:9084-1789495200-1789500600@investinhamilton.ca
SUMMARY:Growth Journey: Product & Service Growth
DESCRIPTION:Location: Online. \n\n\n\nReady to take your business to the next level? Great ideas are everywhere\, successful businesses know how to turn those ideas into profit. \n\n\n\nThe Growth Workshop Series helps business owners strengthen every area of their business through eight practical workshops focused on growth\, profitability\, leadership\, marketing\, sales\, operations\, and more. \n\n\n\nEach session is designed to provide actionable insights\, expert guidance\, and tools you can apply immediately to help your business grow with confidence. \n\n\n\nAttend individual workshops based on your needs or join us for the full series and build a stronger foundation for long-term success.Before You Register \n\n\n\nThis program is designed for business owners who are serious about growth. Each workshop includes pre-work to help you prepare\, and active participation during the session is expected. These are interactive working sessions where you’ll apply tools and strategies directly to your business\, share ideas\, and learn alongside other entrepreneurs. \n\n\n\nIf you’re ready to roll up your sleeves\, challenge your thinking\, and leave with practical actions—not just notes—this program is for you. \n\n\n\nCome ready to participate. Leave ready to grow.  \n\n\n\n— \n\n\n\nGrowth Journey: Product & Service Growth \n\n\n\nGreat ideas are everywhere\, but successful businesses know how to turn those ideas into profitable products and services. If you’re considering launching something new\, expanding your current offerings\, or finding ways to create more value for your customers\, this workshop will help you evaluate opportunities and make informed decisions before investing valuable time and resources. \n\n\n\nIn this interactive session\, you’ll explore your product and service portfolio\, identify opportunities for growth\, clarify the value you bring to customers\, and assess which customer segments offer the greatest potential. You’ll also learn how to gather meaningful customer feedback\, analyze competitors\, evaluate pricing strategies\, and craft compelling marketing messages that resonate with your target audience. \n\n\n\nUsing practical GrowthWheel® tools and exercises\, you’ll leave with a clearer understanding of your market opportunity\, greater confidence in your growth decisions\, and actionable next steps to strengthen existing offerings or successfully launch new ones.
URL:https://investinhamilton.ca/hamilton-business-centre/event/growth-journey-product-service-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260915T130000
DTEND;TZID=America/Toronto:20260915T143000
DTSTAMP:20260818T164822Z
CREATED:20260818T164759Z
LAST-MODIFIED:20260818T164822Z
UID:9081-1789477200-1789482600@investinhamilton.ca
SUMMARY:Sales Trends of 2027
DESCRIPTION:Location: Online. \n\n\n\nThis forward-looking session helps sales leaders and founders prepare now with the right strategy\, skills\, and systems. \n\n\n\nWhat We’ll Cover \n\n\n\n\nThe macro forces reshaping the sales environment in 2027: economic\, technological\, and behavioural\n\n\n\nHow AI will be embedded across the full sales cycle – from lead generation to contract close\n\n\n\nThe skills and roles that will define high-performing sales teams in 2027\n\n\n\nWhat SMBs should be building now to stay competitive in the next 12–18 months\n\n\n\nHow to future-proof your sales strategy without overinvesting in tools or disrupting current performance\n\n\n\n\nThis session combines market intelligence with practical strategy – designed for founders and sales leaders who want to plan ahead\, not react. If you’re thinking about where your business needs to be in 12 to 18 months\, this is the conversation to start with. \n\n\n\nAbout The Speaker: Agnes Lan\n\n\n\nVP\, Sales of Change Connect Inc. \n\n\n\nAgnes Lan is a highly accomplished professional whose expertise bridges business strategy\, engineering\, and sales leadership. With a career rooted in the intersection of technology\, business development\, and revenue growth\, Agnes has built a reputation for delivering measurable impact in complex environments. \n\n\n\nAs the Founder and Vice President of Sales at Change Connect\, she brings a strategic lens to every engagement\, driving sustainable growth while cultivating long-term client partnerships. Her leadership is grounded in a results-driven mindset and an agile approach to today’s evolving business landscape. \n\n\n\nAgnes’s professional journey is a testament to the power of cross-disciplinary excellence. Her unique ability to synthesize technical depth with business acumen continues to position her as a dynamic force in sales and business strategy. \n\n\n\nHer work has earned national recognition\, including being featured on The Globe and Mail Report on Business list of Canada’s Top 15 Growing Women-Led Companies 2025 – a reflection of both her leadership and the success of the Change Connect team.
URL:https://investinhamilton.ca/hamilton-business-centre/event/sales-trends-of-2027/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260915T100000
DTEND;TZID=America/Toronto:20260915T110000
DTSTAMP:20260818T164512Z
CREATED:20260818T164510Z
LAST-MODIFIED:20260818T164512Z
UID:9079-1789466400-1789470000@investinhamilton.ca
SUMMARY:Social Impact 101: Incorporating Social Impact into Your Business Model
DESCRIPTION:Location: Online. \n\n\n\nLearn how to integrate social impact into your business model and why it’s important. \n\n\n\nAbout this workshop: \n\n\n\nWhat’s your impact\, and how do you know? \n\n\n\nIn today’s world\, businesses and organizations are increasingly expected to do more than just turn a profit – they’re expected to create real\, measurable social and environmental value. But how do you track that impact? And why does it matter? \n\n\n\nIn this foundational workshop\, Social Impact 101: Incorporating Social Impact into Your Business Model\, you’ll explore the benefits of measuring your social impact and learn how it can help guide decision-making\, build trust\, and strengthen your mission. \n\n\n\nWe’ll dive into several practical tools and frameworks used globally\, including: \n\n\n\n\nB Corp certification\n\n\n\nSocial Return on Investment (SROI)\n\n\n\nTheory of Change\n\n\n\n\nYou’ll also gain insights into how to integrate social impact into your business model\, and examine hybrid business structures (like social enterprises\, co-ops\, and nonprofits with earned revenue streams). Through local and international case studies\, we’ll explore what works in balancing profit with purpose. \n\n\n\nWhether you’re just beginning your impact journey or looking to deepen your current efforts\, this session will give you the clarity and tools to move forward with confidence. \n\n\n\nJoin us for Social Impact 101 – and start measuring what truly matters! \n\n\n\nAbout CSED: \n\n\n\nThe Centre for Social Enterprise Development (CSED) offers a continuum of support for social enterprises in the Ottawa area\, including access to technical expertise\, coaching\, learning communities\, training\, and cross-sector partnerships. CSED works with its clients to develop their social enterprise plan and provide them with the tools\, strategies and support to perpetuate positive social change and grow profitably. \n\n\n\n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://investinhamilton.ca/hamilton-business-centre/event/social-impact-101-incorporating-social-impact-into-your-business-model/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260915T090000
DTEND;TZID=America/Toronto:20260915T113000
DTSTAMP:20260826T124322Z
CREATED:20260826T124321Z
LAST-MODIFIED:20260826T124322Z
UID:9116-1789462800-1789471800@investinhamilton.ca
SUMMARY:Access To Professionals (Business Growth): Virtual Sessions
DESCRIPTION:Looking for expert guidance to help you grow your business? \n\n\n\nConnect with our Business Growth Advisory Partners\, Business Advisory Group (B.A.G.) through the Access to Professionals program. \n\n\n\nB.A.G. is a volunteer-based group of experienced business professionals\, senior managers\, and advisors who work closely with entrepreneurs and small business owners to provide practical\, unbiased advice tailored to your business needs. Their focus is on helping you identify opportunities\, overcome challenges\, and build a clear path forward for growth. \n\n\n\nThrough one-on-one advisory sessions\, B.A.G. supports clients in areas such as business planning\, operations\, marketing\, financial performance\, and strategic growth. Each session is designed to provide actionable insights you can apply directly to your business. \n\n\n\nWhether you are starting out\, scaling up\, or navigating challenges\, these sessions are an opportunity to gain valuable perspective from seasoned professionals who understand the realities of running and growing a business. \n\n\n\nHow to book a session: \n\n\n\nSessions are free (Zoom\, phone)\, booked in 60-minute intervals (9-10 am and 10:30-11:30 am). \n\n\n\nThose wishing to participate MUST complete the form found by clicking on the “Register Now” button below. Once received\, a Hamilton Business Centre representative will then reach out to schedule your 60-minute\, one-on-one meeting time.
URL:https://investinhamilton.ca/hamilton-business-centre/event/access-to-professionals-business-growth-virtual-sessions-13/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260914T100000
DTEND;TZID=America/Toronto:20260914T110000
DTSTAMP:20260818T173216Z
CREATED:20260818T173215Z
LAST-MODIFIED:20260818T173216Z
UID:9099-1789380000-1789383600@investinhamilton.ca
SUMMARY:Market Research Made Simple
DESCRIPTION:Free Self-Paced Online Challenge\n\n\n\nDate: Available AnytimeLocation: OnlineCost: Free \n\n\n\nAbout This Challenge\n\n\n\nBefore you invest time and money into your business idea\, make sure there’s a market for it. \n\n\n\nMarket Research Made Simple is a free\, self-paced online challenge from the Hamilton Business Centre designed to help entrepreneurs make informed business decisions through practical market research. \n\n\n\nWhether you’re starting your first business or exploring a new idea\, this 14-lesson challenge will guide you through the process of understanding your customers\, researching your competitors\, validating your ideas\, and reducing risk before you launch. \n\n\n\nEach lesson is practical\, easy to follow\, and can be completed at your own pace. \n\n\n\nWhat You’ll Learn\n\n\n\nThroughout this challenge\, you’ll learn how to: \n\n\n\n\nIdentify the real problem your business solves\n\n\n\nDefine and understand your ideal customer\n\n\n\nConduct customer interviews that uncover valuable insights\n\n\n\nResearch competitors and identify market opportunities\n\n\n\nAnalyze customer reviews and online demand\n\n\n\nEvaluate pricing strategies\n\n\n\nResearch your local market\n\n\n\nUse social media as a market research tool\n\n\n\nUse AI to organize and analyze your findings\n\n\n\nTest your business idea before investing\n\n\n\nTurn your research into a practical action plan\n\n\n\n\nYou’ll also receive downloadable worksheets that help you apply what you’ve learned every step of the way. \n\n\n\nWho Should Attend?\n\n\n\nThis challenge is ideal for: \n\n\n\n\nAspiring entrepreneurs\n\n\n\nNew business owners\n\n\n\nSide-hustle entrepreneurs\n\n\n\nAnyone exploring a new business idea\n\n\n\nSmall business owners looking to better understand their market\n\n\n\n\nNo previous business experience is required. \n\n\n\nChallenge Details\n\n\n\n\nFormat: Self-paced online learning\n\n\n\nLength: 14 practical lessons\n\n\n\nCost: Free\n\n\n\nAccess: Available anytime from any device\n\n\n\nAccessible: Available in 13+ languages\n\n\n\n\nWhy Take This Challenge?\n\n\n\nToo many entrepreneurs build their business on assumptions. This challenge will help you replace guesswork with evidence so you can make smarter decisions\, reduce risk\, and move forward with greater confidence. \n\n\n\nReady to Make Smarter Business Decisions?\n\n\n\nRegister below to get instant access. You’ll receive an email with a link to the online lesson portal. If you don’t see it within 10–15 minutes\, please check your junk or spam folder.
URL:https://investinhamilton.ca/hamilton-business-centre/event/market-research-made-simple-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260911T120000
DTEND;TZID=America/Toronto:20260911T130000
DTSTAMP:20260818T164119Z
CREATED:20260818T164117Z
LAST-MODIFIED:20260818T164119Z
UID:9076-1789128000-1789131600@investinhamilton.ca
SUMMARY:Your Brand On LinkedIn: Build Influence. Win Business.
DESCRIPTION:Location: Online. \n\n\n\nMake your LinkedIn do the selling before you say a word. \n\n\n\nYour next client\, investor\, employee\, or speaking opportunity is probably checking your LinkedIn before they ever reply to your email. \n\n\n\nThe question is: does your profile and what you post make them want to work with you? \n\n\n\nIn this practical workshop\, you’ll learn how to build a brand that attracts opportunities instead of chasing them. Discover how to position yourself as a thought leader\, create content people actually engage with\, and turn your LinkedIn presence into a consistent source of credibility and business growth. \n\n\n\nWe’ll cover what you should (and shouldn’t) post\, how to optimize your profile\, the psychology behind building trust online\, and simple strategies for generating clients\, partnerships\, and referrals through authentic networking. You’ll also learn realistic benchmarks for success\, so you know what results to expect and how to measure them. \n\n\n\nWhether you’re just getting started or looking to take your personal brand to the next level\, this session will give you practical\, actionable tactics you can implement immediately. \n\n\n\nBecause in today’s world\, people don’t just buy from companies\, they buy from people they know\, trust\, and remember. Make sure you’re one of them. \n\n\n\n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://investinhamilton.ca/hamilton-business-centre/event/your-brand-on-linkedin-build-influence-win-business/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260911T093000
DTEND;TZID=America/Toronto:20260911T110000
DTSTAMP:20260826T122450Z
CREATED:20260826T121423Z
LAST-MODIFIED:20260826T122450Z
UID:9106-1789119000-1789124400@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (In-Person Session)
DESCRIPTION:Location: In-Person. \n\n\n\nAre you dreaming of launching your own business but unsure where to start? Don’t miss this opportunity to gain essential insights and actionable guidance at our in-person seminar\, Ten Steps to Starting a Business! Starting a small business can be exciting and challenging. With careful research and hard work\, it can also be very rewarding. \n\n\n\nThis seminar is designed for aspiring entrepreneurs like you\, covering the fundamentals to make starting a small business faster and easier. \n\n\n\nYou’ll explore key topics including: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirements\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nWhether you’re just brainstorming or ready to take the plunge\, this 90-minute session will equip you with the tools and confidence to turn your vision into reality. Plus\, it’s hosted by the Hamilton Business Centre – your go-to hub for business support. \n\n\n\nLocation: Hamilton Business Centre\, Hamilton City Hall\, 71 Main Street West (1st Floor)\, Hamilton\, ON.  \n\n\n\nHave questions? Call 905-540-6400.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-in-person-session-19/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260910T130000
DTEND;TZID=America/Toronto:20260910T160000
DTSTAMP:20260813T190047Z
CREATED:20260813T185940Z
LAST-MODIFIED:20260813T190047Z
UID:8964-1789045200-1789056000@investinhamilton.ca
SUMMARY:Access To Professionals (Business Legal): Virtual Sessions
DESCRIPTION:Are you looking for business legal advice? \n\n\n\nWhen running your own business there are many legal issues you’ll need to consider. Whether it’s how to best develop your business structure\, protect your brand\, review contracts\, or deal with human resources questions. The Access to Professionals series provides an opportunity for you to meet with a professional for a 30-minute\, one-on-one meeting and gives you the opportunity to ask any of those burning questions you may have about your business. \n\n\n\nA to P business legal professionals can address most common questions such as: \n\n\n\n\nI’m starting a business. Do I need to incorporate?\n\n\n\nShould I operate as a sole proprietorship or a corporation?\n\n\n\nI’m starting a business with someone else. Should we operate as a partnership or a corporation?\n\n\n\nShould I incorporate federally or provincially?\n\n\n\nHow do I start a not-for-profit?\n\n\n\nWhat rules do I have to follow when naming my business?\n\n\n\nDo I have to register my business name?\n\n\n\nWhat should I look out for when signing a commercial lease?\n\n\n\nI’ve been asked to stop using my company’s name or logo\n\n\n\nWhat records do I have to keep or file to maintain my corporation?\n\n\n\nI need help writing or reviewing a business document or contract\n\n\n\n\nHow to book a session: \n\n\n\nSessions are free (virtual\, phone)\, booked in 30-minute intervals (1-4 pm). \n\n\n\nThose wishing to participate MUST complete the form found by clicking on the “Register Now” button below. Once received\, a Hamilton Business Centre representative will then reach out to schedule your 30-minute\, one-on-one meeting time.
URL:https://investinhamilton.ca/hamilton-business-centre/event/access-to-professionals-business-legal-virtual-sessions-29/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260910T100000
DTEND;TZID=America/Toronto:20260910T110000
DTSTAMP:20260818T160120Z
CREATED:20260818T160119Z
LAST-MODIFIED:20260818T160120Z
UID:9047-1789034400-1789038000@investinhamilton.ca
SUMMARY:Marketing & Branding your Food Product (Foodpreneur Advantage)
DESCRIPTION:This session is for you if you have a food or beverage product that needs the perfect brand to suit the right market. \n\n\n\nIn this free 60-minute online seminar learn about: \n\n\n\n\nWhy YOU are your brand as a new food or beverage business\n\n\n\nWhat to consider when creating a visual identity for your company\n\n\n\nWhat does marketing in 2025 look like?\n\n\n\n\nAmanda DeVries of Eye Candy Design specializes in branding food and beverage companies. In this webinar\, Amanda will share her expert insight\, from how to create your brand\, how to retain and grow your brand to what sort of colours and typography styles are right for your product. You will learn the difference between designing for store shelves vs. food markets vs. digital spaces. She will also cover tips for working with a graphic designer and determining exactly who your product is for. As Amanda advises\, “if your product is for everyone\, then you are selling to no one”. Know your target market. \n\n\n\nYou will leave with a better understanding of how to brand and market your product in the food and beverage industry! \n\n\n\nPresented by Foodpreneur AdvantageDuration: 1 hour
URL:https://investinhamilton.ca/hamilton-business-centre/event/marketing-branding-your-food-product-foodpreneur-advantage/
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