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‘Canada United’ Initiative Aims to Support Local Businesses with Major Partnerships

Canada United Initiative

Canada United is a movement encouraging Canadians to come together in support of small, local, and Canadian businesses.

The initiative was spearheaded by RBC which brought together more than 50 of Canada’s leading brands, the national Chamber of Commerce network, and business associations to rally Canadians to “show local some love” by buying, dining, and shopping local.

Kick-start an Economic Rebound

“As Canadians continue to work hard to limit the spread of COVID-19, it is more important than ever to come together with one voice to safely support the re-opening of Canada’s local businesses and our economy,” said Neil McLaughlin, Group Head, Personal & Commercial Banking, Royal Bank of Canada.

“Canada United was created to kick-start an economic rebound by rallying consumers to give local businesses the support they need to re-open during these uncertain times. By bringing together government, business associations, and corporate Canada, we are looking to start a movement to get Canadians to buy local and support businesses across the country. We are genuinely excited by the energy that all of our partners are bringing to this effort.”

Canadians are invited to join the Canada United movement by buying and dining local, including celebrating and supporting local businesses during the Canada United Weekend from August 28 to 30.

Canadians are also encouraged to watch the Canada United videos online at, like posts from @GoCanadaUnited on social media and use #CanadaUnited on Twitter to demonstrate their support.

For each of these actions until August 31, RBC will contribute five cents up to a maximum contribution amount of $2 million to the Canada United Small Business Relief Fund.

Canada United Small Business Relief Fund

The Fund was established in collaboration with the Ontario Chamber of Commerce and the support of other chambers and partners to help small Canadian businesses with their recovery efforts as a result of COVID-19.

If awarded, a relief grant can be used for any of the following activities: 

  • Purchasing Personal Protective Equipment (PPE) such as masks, face shields, and latex gloves
  • Renovating physical space to adhere to local, Provincial or Federal reopening guidelines
  • Developing or improving e-commerce capabilities for your business

Successful applicants will receive a relief grant of up to $5,000. The intent is to help local businesses of all kinds (from retailers to barbershops to farmers) from across the country.

Applications for the Canada United Small Business Relief Fund will be accepted starting on August 31, 2020.

learn more about fund eligibility